INTI INTERNATIONAL UNIVERSITY COURSE STRUCTURE Programme: Bachelor of Business (BBUS) 1. 2. 3. 4. Name of Course/Module : E-Commerce Course Code: MGT3227 Rationale for the inclusion of the course/module in the programme : This module is designed to provide an insight into the area of e-commerce. Electronic commerce lies at the forefront of modern marketing and strategic management, altering the competitive landscape for large and small corporations alike. The Internet and new media
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world. The internet, extranet, and the other forms of digital technology has created a valuable chain among clients, employees, stakeholders, suppliers, traders into the world of electronic business. This new form of communication can be used either for business to business or business to customer as well. Electronic Business on E-Business is a term used to describe a wide range of business activities operating via the internet internet, or utilize internet technologies to improve the productivity
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your understanding and help you assess your progress. 1. Most businesses should engage in e-commerce on the Internet. Do you agree or disagree with this statement? Explain your position. I disagree with this statement. The internet is a wonderful place for doing business but it is not for everyone or for all types of business and I would not be comfortable saying most businesses should engage in e-commerce. There is no 100% guaranteed way to keep your personal information secure and even with some
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FUTURE OF E-COMMERCE Kunal Thakur, PGP2, IIM Indore FUTURE OF E-COMMERCE : BILLION DOLLAR INDUSTRY With the growth of technology and IT in particular, the time of “e-fying” everything, starting from mail, books to market place, began, and given the scenario and opportunities it is bound to continue and affect people’s lives in future. As Jeff Bezos, Founder and CEO of Amazon.com said, "I believe we can still be a footnote in the history of e-commerce", it throws light on how much growth potential
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Management Amazon E-commerce Access control and security- Amazon.com displays their privacy notice on their website in order to ensure the trust of the customer. They us the example of how their website uses SSL software. This software encrypts all the information that the user puts in to the website. They also, like many other websites disclose all but the last four digits of your credit card number. Another thing they do is warn you of the danger of not signing out of your account when you leave
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and opinions about profitable investments in return for a commission on their investment transactions. 5. An investor consults a World-Wide Web page for the values of "leading economic indicators" (key economic statistics) supplied by the U. S. Commerce Department. There is no charge. 6. A collection of photographs of great paintings in world museums is put on CD-ROM and sold by a computer software company. 7. A record company publishes a boxed set of CD's with a digital recording of a recent
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document is a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis of AHI’s, Adam’s Hardware, Inc., proposed electronic commerce website. Strengths The following are the strengths of the proposed electronic website: Ease of transaction( Improve accessibility of products( Widen area of coverage( More visibility and advertisement( The proposed electronic commerce website may be very helpful in increasing the ease of transactions since, based on the narrative, the owner plans to
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extensive use of the Internet, and the radical improvements in personal computers are all contributing to creating a foundation for conducting business electronically, and bringing us into the age of electronic commerce (E-Commerce or EC). The advent of Internet-based business-to-business electronic commerce (B2B-EC) has brought about many benefits to enterprises in developed countries. It offers direct links between trading firms and their customers, which creates a new trading mechanism in a highly
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Evolution of E-Commerce E-commerce has become one of the most prevalent changes in the way we do business today. Businesses, before the creation of the web, were typically at a physical location where customers could come, browse, try-on, and purchase goods and services. Some of the disadvantages of this business model were: customers restricted by location, the need for larger amounts of inventory, larger retail space, and more employees to cover customer-service. E-commerce began with the
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Group 3 Contents Introduction: The E-commerce market 2 Market Scenario: India 2 Drivers of Growth 3 Competition & Emerging Market Trends 3 Key Drivers of Industry 5 PESTEL Analysis 6 Government regulations 7 Business model 7 Barriers to entry 8 Lifestyle as a segment 8 The acquisition of Myntra 9 Conclusion: The road ahead 10 Which category to pursue? - A Game Theory Model 10 References: 12 Introduction: The E-commerce market Electronic commerce has emerged as an indispensable ingredient
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