International Journal of E-Business Development (IJED) Attitudes toward Online Shopping: A Comparison of Online Consumers in China and the US * Department of Marketing, Howard University, 2600 6th Street, NW, Washington, DC 20059, USA Department of Marketing, The George Washington University, Funger 301D, 2201 G Street, NW, Washington DC, 20052, USA ^ Department of Marketing, Towson University, Stephens Hall 123, 8000 York Road, Towson, MD 21252, USA 1 gong.gw@gmail.com; 2maddox@gwu.edu; 3rstump@towson
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Largo Books encountered a serious case of "spear phishing". Kaspersky Total Security defines spear phishing as, "an email or electronic communications scam targeted towards a specific individual, organization or business. Although often intended to steal data for malicious purposes, cybercriminals may also intend to install malware on a targeted user's computer." Largo Book customers were mislead into thinking that they had received an actual email from the company, presenting them with a deal most
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E-commerce or Electronic Commerce known from some has become a part of our everyday lives. As the growth of World Wide Web grew, more and more businesses have gone live on the web. This growth has provided consumers with many retail choices to make the lives easier for the online community. Although it makes things easier for online consumers, companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment.
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Objective Assalamualaikum, The purpose of this assignment that we have to do base on task that we have been given from our lecturer, explain the elements of Internet marketing about the digital marketing and what is e-commerce and e-business. Then, evaluate the marketing mix which is the 7P’s of the internet marketing. This assignment also want us to compare and explain about the marketing tools that being use by the website to promote the web page. This task examine interactive order processing
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The History of Amazon Amazon is a Fortune 500 American e-commerce company (Amazon Global Resources, 2009). Its principal corporate offices are located in Seattle, Washington (Amazon Global Resources, 2009). It is the largest online electronic retailer in America (Webley, 2010). Amazon was founded in 1995 by Jeffrey Bezos’s (Amazon Global Resources, 2009) . Since Bezos opened the doors of Amazon he has defined and redefined online retailing for the rest of the Internet retail world. When the
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1. Have you been involved in any e-commerce transactions? If so, tell us about your experience. If not, describe the reasons why you have not participated in e-commerce transactions or the barriers you have encountered. I have particiated in various e-commerce transactions, such as purchasing movie tickets, electronics, and music/dvd's online (C2B). I found that this was the best way to purchase anything new that was coming out, as I hate waiting in line for stuff knowing that there is a possabilitiy
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Teaching Objectives Define e-commerce and describe how it differs from e-business. Identify and describe the unique features of e-commerce technology and discuss their business significance. Recognize and describe Web 2.0 applications. Describe the major types of e-commerce. Discuss the origins and growth of e-commerce. Explain the evolution of e-commerce from its early years to today. Identify the factors that will define the future of e-commerce. Describe the major themes underlying
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used such as books, magazines, journals, internet and other thesis writing to support the relevance of the presented study. I. Related Literature Foreign Literature The extension of technology that integrates the electronic media in the buying and the selling process is known as the Ecommerce. Elton (2012) mentioned that the ecommerce website has deflated the dissimilarity of the world. Marketing is an important organizational function in today's age.
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EXECUTIVE SUMMARY The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings
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ANELINA YASENOVA BAEVA ONLINE CONSUMER BEHAVIOR WEB EXPERIENCE ELEMENTS IN ONLINE CLOTHING MARKET September 2011 MASTER THESIS IN MARKETING ONLINE CONSUMER BEHAVIOR Web Experience Elements in Online Clothing Market Student: Anelina Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho September, 2011 ONLINE CONSUMER BEHAVIOR – Web Experience Elements in Online Clothing Market Abstract Online shopping in EU has been shown to be a good potential market. Clothing represents
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