future innovators who will help us remain a competitive global force. Virginia Tech’s commercial has its finger on the pulse of that concern offering hope and excitement about the future of technology in America. Through the pathos form of persuasion the audience is awed by the incredible images of advancement in technology. Powerful, large and impressive pieces of technology are shown. The viewer sees a horse running on a treadmill, a racecar bouncing on a hydraulic lift, and a student strapped
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Chapter 5 lecture: I. INTRODUCTION AND THE NATURE OF COMMUNICATIONS A commonality shared by all elements of the promotional mix is that their function is to communicate. Thus, it is important that advertising and promotional planners have an understanding of the communication process. This chapter reviews the fundamentals of communication and examines various perspectives regarding how consumers respond to promotional messages. Communication has been variously defined as the “passing of information
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audience to buy their product and are displayed throughout the day. These ad companies use various powerful elements of rhetoric; Logos, the use of logic to support a claim; Ethos, the use of authority/credibility and Pathos, the usage of emotional appeal. Like a game of rock, paper, scissors each and every element has its strengths and weaknesses and to effectively persuade the audience each element must be equal, and not overpower one another. From a list of ads, I found an ad titled “Micro Boom as Seen
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Hedwig and the Angry Inch Response to Topic A: Hedwig used music, comedy, and pathos to tell the story. I think these elements were used very well to tell the story of Hedwig’s struggles. This film has pushed in a direction ever so controversial, touching subjects as cross-dressing, gender bending, etc. It is a film that celebrates individuality. The music in this film played a big role in telling Hedwig’s story. Hedwig’s music combined moments of comedy, and emotion to deliver a side of storytelling
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I think the goal that the speaker wants to deliver is being the truth of what you are and what you actually believe. The audience should be everyone no matter you are still teenagers or you are adults. She used the comic as an example to express her feeling, her emotions. She also shared her own life story in order to get the attention of the audiences to make the topic clear, to help the audiences understand the main point, and to encourage the audiences to be what they are, be truth to the life
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summarizable thesis. It is characterized by narrative or story-like structure, sometimes with abrupt transitions, and uses various literary techniques to make the prose more memorable and powerful. * Often organized chronologically or has a story like element * Often used to heighten or deepen a problem, or show human significance * Often has an implicit theme rather than a thesis. * Often violates rules of closed-form prose by using literary techniques Closed-form Prose Closed-form prose
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What characteristics does each speaker possess? Use Chapter 5 in Persuasion: Social Influence and Compliance Gaining (Gass & Seiter, 2013) to form your answer. “About 40% of the nation's 180 million people tuned into the "Great Debates" of 1960, a series of four televised matchups between Kennedy and Nixon.” (CNN) The historical television event “gave politicians the chance to address millions of people at once. About 90% of Americans could access television and its three major networks by 1960
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STUDY GUIDE (Quiz 2) “Getting Started on Your First Speech” (pp. 579-594) DISCLAIMER: This guide highlights some of the most important concepts addressed in the textbook readings for which you are accountable in Quiz 2. Review this material as you prepare for the quiz. Not everything in this guide will be on the quiz, and not everything on the quiz will derive from this guide. Indeed, you should carefully review the readings for other noteworthy facts, terms, or concepts that you might encounter
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Promotion is one of the market mix elements, and a term used frequently in marketing. The specification of five promotional mix or promotional plan. These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.[1] A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand
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thinking and decision-making environment that graduates will face when making the transition from college to middle- and upper-management positions. Students learn how to plan strategically, organize for profitability, and cultivate creativity. These elements of learning are carefully woven together, and additionally include student engagement in community service-learning projects and a focus on social responsibility. Fashion students are directly involved in fashion show productions as producers, set
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