Elevator Pitches Please target one elevator pitch to an industry expert who is the customer for the product (potential licensee, distributor, or end user). Keep in mind that the customer for a university technology being licensed is a potential licensee, not an end user. I am xxxxx and I am working on nanotechnology project as a part of Masters of Science in Technology Commercialization program at the McCombs School of Business. The University of Texas at Austin has developed and patented a technology
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will emphasis the long-term cost saving for replacing an old elevator to a MonoSpace®, such as better energy saving benefit and lower maintain cost. For new equipment market, we will focus on architects, because most small contractors rely on architects to select elevators. Thus, property developers, general constructors, and architects will be our target customers. Second, mid-size player and “cowboys” count for a 35.5% German elevator market share. They are our main competitors in Germany market
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SECURITY SITE SURVEY DEVRY CORPORATE HEADQUARTERS – The Devry Center Jim Jones February 15, 2013 Eval of Security Systems Professor Semore Butts Overview This site survey was conducted by Jim Jones on February 15, 2013. This document is intended to detail the security survey and analysis for Devry Corporate headquarters. The report will detail the strengths and weaknesses of each of the operational areas. While it will detail an overview of staff and visitor procedures it will not be
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experience?” 2. “Given modern language and communication training methodology, how could in-company language training be harnessed to improve international horizontal communication in an MNC? * * They analyzed a Finland based MNC (Kone Elevators?) where the corporates official language is English. * * The Reasons were they wanted to gain in-depth understanding of different ways communication goes between subsidiary staff (lower staff) in different countries. * *
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bookshelves to free up space * Paintings and posters on the walls are old and outdated * Important documents on walls should be laminated or framed * More trash cans * Replace broken lights * Repaint elevators. 3rd Floor Potential Improvements: * Elevator safety inspection sign is outdated * Lots of unused space * Pictures laying around that are not hung up * More desks from second floor should be brought up * Rooms should be created to allow for students
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Custom Fabricators, Inc. Case As Ben Lawson, CEO of Custom Fabricators, Inc., drove back to his home in South Indianapolis, he thought about the day. I’ve done a lot of business with Orleans Elevator in Bloomington over the years but just wonder how long this will continue. I have much invested in my manufacturing plant located right next to their plant, but now that United Technologies [the parent company of Orleans] is all into this FreeMarkets Internet purchasing system, I just wonder
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Launch strategies? Elevator Industry: Mainly dominated by 5 companies..New Equipment mkt accounts for : 9 Billion Dollar & Servicing mkt for : 13 Billion Dollars . 80% of all service Contract were given to Original equipment manufactures. Elevator Technology Gearless-10%(High speed – high rise commercial building)Geared Traction-30%(Low raise building).Hydraulic -60%(50% low cost than Geared transaction But high on oil consumption) Machine Room Requirement Gearless Elevators: 11-15 Square
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KONE: The MonoSpace Launch in Germany Nature of the Situation: KONE Aufzug is the Germanic branch of KONE from Finland. During November 1996 Raimo Hätälä, the New Elevator Business director, was planning to launch a new product in the low-rise building market. The elevator industry in Germany was highly competitive and mature. From 1995, when the construction boom ended abruptly, until 2000 they expected the demand to shrink by 15%. This provoked the prices to fell between 5% and 7% in 1994
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you. STUDENT 1 Yea, no problem. INT. UNIVERSITY DORMITORY – DAY The girls walk in, looking around at the mass of paper decorations covering the elevator lobby. They move to the elevator beside the young man. The girls smile as the student calls an elevator. The elevator arrives and all three walk on. INT. DORMITORY ELEVATOR – DAY He swipes again. Kelly turns to Katy. KELLY What floor does John live on again? KATY 8, I think. KELLY 8, Please
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targeted MonoSpace directly at Europe’s largest new-equipment market segment: low-rise residential elevators. Put yourself in Hätälä’s shoes and develop a detailed marketing plan for launching the MonoSpace in Germany. Kone was to launch the MonoSpace in the low-rise residential elevator market in Germany, which was its largest country market in Europe and vital to its overall success. 96% of elevators purchases in GER Kone has two real options: • They could market the product either both
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