company, founded in 2003 and their headquarters are located in Palo Alto, California. The current CEO is Elon Musk who is also well known for being the founder of SpaceX and Co-Founder of PayPal. BY just glancing at their website, www.teslamotors.com, I was able to get a grasp on how innovative and socially/environmentally conscious this corporation really is. Within the past year Elon Musk made a huge step in advancing their corporate sustainability; the announcement of their 5 million square
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MAR 675: STRATEGIC MARKETING PLANNING CASE STUDY: TESLA MOTORS 2/16/2015 1. Introduction * Background and summary Tesla Motors (TSLA) is an automobile company founded in 2003 in San Carlos, California. It mainly produces electric vehicles and electronic vehicle power train components. Tesla’s first product is the Roadster, which is the first fully electric sport car, and gained much widespread attention. Then it delivered a five-seat vehicles Model S in 2012 and seven-seat Model X and
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FAMILY NAME: LEON FIRST NAME: ALEXEI REG NO: 1102810 ESSEX BUSINESS SCHOOL COVER SHEET BE431 BUSINESS STRATEGY Based on your own research, analyse the current strategic position of Tesla Motors both in terms of their competitive environment and their capabilities. You must draw on relevant frameworks discussed on the module. Your comments in this section should include a discussion of the extent to which the frameworks you used were helpful for your analysis. Critically evaluate the concept
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It was a chilling 55° in southern California along Interstate 10, and the wind only made it feel colder. Elon, a strange man, was driving his Tesla Roadster 4 down the highway towards the big city. To his right sat a young engineer; she had been an intern just a week ago yet today she sat with the man himself. “Mr. Musk, I’ve checked everything four times already, are you sure you want me to check it again?” “Yes, if even one thing goes wrong this entire thing will be ruined, just check it one more
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their Core Competence as a sum of the work of the company’s different functions such as Manufacturing and Engineering, Finance and Marketing, that as a sum creates a Step by Step Strategy. * 1° Strategy: Talent Seeking. Although company’s CEO Elon Musk counted
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is is derived from the positive work environment and ability to learn from the mistakes that are made. Currently, SpaceX takes any ideas from any person in the company and explores those ideas. Even suggestions from interns are explored. The problem with this arises as the company continues to expand. Although there will be a lot of new innovation ideas, it will be more and more difficult to test all of these ideas due to a limitation of resources. SpaceX can keep their flat organizational structure
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Elon Musk * Founded Space X in 2002 with the intention for building spacecraft for commercial space travel * SpaceX – for space exploration and preservation of the future of the human race have become cornerstones of Musk’s interests * Co-founded Tesla Motors, a company dedicated to producing affordable mass-market electric cars * Tesla Motors- for discovery of renewable and clean energy sources Top 3 leadership characteristics * Able to motivate others – he’s extremely persuasive
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aren’t in your favor,” are the exact words quoted by Elon Musk when he was living off of just a dollar a day, long before the days of Tesla and SpaceX. Currently worth about $11.4 Billion (Forbes, 2016), the self-made billionaire who is currently the founder of some of the most advanced tech companies in the world, was once just a man with a dream and not a penny in his pocket. In an interview with famous astrophysicist, Neil deGrasse Tyson, Musk explained how fascinated he was as a freshman at Queen’s
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exchange. Telsa became well known after producing the Telsa Roadster, the first fully equipped eclectic sports car. In addition, Telsa also sells power train components like lithium-ion batteries to other auto makers. According to Morris (2012), “CEO Elon Musk announced that the company has stopped burning cash and reached the break-even point, a major milestone for any start-up.”(Morris, 2012). Tesla has been producing 200 cars per week and according to the article, Tesla expected to increase that quantity
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as thousands others have done, boards a ship to Malta, in search of asylum. Because what he has experienced is basically political prosecution right? As he sits amongst the other 289 Somalis each with their own tears and scarring memories, the thick musk scent fills the air as waves crashed against the side of the ship, Asad slowly closes his eyes. When he awakes, several Caucasian men dressed in white
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