1 GLOBALIZATION 2 PART 1 Globalization PART ONE Planet Starbucks T hirty years ago Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with more than 7,600 retail stores, some 2,000 of which are to be found in 34 countries outside the United States. Starbucks Corporation set out on its current course in the 1980s when the company’s director of marketing, Howard Schultz, came back from a trip
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MKT-3130 International Marketing Submitted by Bharat Asani – M00280685 Seminar Tutor/Time Michael Kourtoubelides – Monday 2pm-3pm Submitted on 13/02/2012 Table of Contents S.NO | CONTENTS | PAGE NO | 1 | Introduction | 3 | 2 | Question 1 | 3 | 3 | Question 2 | 4-5 | 4 | Question 3 | 5-7 | 5 | Question 4 | 8-9 | 6 | Conclusion | 9 | 7 | References | 9 | Introduction Luxottica is an Italian firm who designs, manufactures and distributes prescription and luxury eyewear
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Table of Contents CHAPTER 1 INTRODUCTION 4 Quality of life 4 1.1 Company Profile 9 1.1.2 Name of Company 9 1.1.3 Company History 9 1.1.4 Vision & Mission & Core value 11 1.1.5 Business Objectives 12 1.1.6 Corporate Social Responsibility (CSR) 13 1.2 Leadership Profile 14 1.3 Product Profile 16 CHAPTER 2 INDUSTRY ANALYSIS 17 2.0 Porter’s Five Forces 17 2.1 Intensity of rivalry among existing competitors 17 2.2 Threats of entry 18 2.3 Threat of substitutes 20
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.................................. 6 Key Growth Drivers .................................................................................. 6 Key Challenges ........................................................................................ 6 Trends .................................................................................................... 7 2. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 GCC PHARMACEUTICAL INDUSTRY OVERVIEW ...................................... 8 GCC Pharmaceutical Market Overview
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Beyond Consumerism: New Historical Perspectives on Consumption Author(s): Frank Trentmann Source: Journal of Contemporary History, Vol. 39, No. 3 (Jul., 2004), pp. 373-401 Published by: Sage Publications, Ltd. Stable URL: http://www.jstor.org/stable/3180734 . Accessed: 21/03/2011 08:15 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR's Terms and Conditions of Use provides
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Business Perspective Assignment | | | Vibhor GargPGDM- Marketing CommunicationRoll No.: 56 | LIST OF CONTENTS | Topics | Page No | 1. | Why Zara? | 2 | 2.2.12.22.32.4 | OverviewBackgroundBeginningGlobal ExpansionsFinancials | 22222 | 3. | Brand Positioning | 3 | 4.4.14.24.34.4 | PEST AnalysisPoliticalEconomicSocio-CulturalTechnological | 33344 | 5.5.15.25.35.4 | SWOT AnalysisStrengthsWeaknessOpportunitiesThreats | 44556 | 6.6.16.26.3 | Business Strategies5 P’s of MarketingPorter
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factors to be successful in a global economy. Within the industry KFC soon learned that effective store management was also a key factor in profitability. DEVELOP Political environmental Economic environmental Legal environment Demographic trends Technology Competitive environment (Porter 5 competitive forces) Threat of new entrants Bargaining power of suppliers Rivalry among existing competitors Bargaining power of buyers Threat of substitute products or services KFC’s key competencies
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Bargaining Power of Suppliers | | 1. Supplier concentration | According to Tim Roache of the DPI Agribusiness Group, over 50% of the country’s land mass is classified as agricultural land. Agricultural production is undertaken by small landholders who either lease or own their lands or companies with vast agricultural estates. Due to rapid population growth and escalating commodity prices, increasing food self-sufficiency is a major concern. Similarly, food produced from large agricultural estates
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raw material (water is the substantially important material for all products of the company ,as company didnt suffer from any shortage of water supply but having abundant amount of water and having quality and the to ensure sustainability of this precious natural resource,is different thing sustainability is responsibility of company)(envoirment) Being consider it as a threat Water is the main ingredient in substantially all of our products. It is also a limited resource in many parts of the
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in 2008. Farm products accounted for 22% of the country's income in 2008, down sharply from 50% in 2005. Finally 17% of all of its exports are related to the agricultural, fisheries or food processing industries, down from 55% in 2006. Despite the trend, agriculture will continue to be very important as it raises the productivity of the 70% of Vietnam's population that lives in rural areas. Traditionally, Vietnam has protected agricultural market with regulations and high tariffs. Vietnam's WTO accession
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