operate flights of longer duration without any Frill, so No-Frill becomes impossible to implement for passengers. 3. increased competition from proper carriers and other no frill carriers. OPPORTUNITY 1. tapping the segment which is not using airline to travel at all. i.e. people who are using Bus or car or train to travel from KL to LangKawi 2. Regional International flights of 2.5 hrs duration. THREAT 1. Rising Fuel Cost 2. more competition from State-owned Carriers Table of Content…………………………………………………………………2
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management team is excellent in formulation and execution strategies partly due to its diverse background of team members consists of industry experts and ex-top government officials. Its management team also has a strong links with governments and airline industry leaders and operates with focused and fewer management levels. • Human Resource Management Although the salaries offered by the company are below those of its rivals, AirAsia is still able to keep its work force motivated by providing
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(Pic by: Satheesh Nair) | Even as Air India goes through a messy change in leadership, the airline’s financial position is becoming untenable — the financial losses for the year ending March 2009 are estimated at Rs 4,200 crore, according to top airline sources. The airline’s working capital limit is Rs 15,000 crore, of which Rs 14,600 crore has been exhausted and it will be seeking an increase in the limit from banks. The firm already has Rs 15,000 crore of long-term loans for its 21-odd new
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I. Executive Summary Founded in 1998, JetBlue’s goal was to bring humanity back to air travel. Originally started as a low-cost carrier, JetBlue still continues to compete in its existing market of point-to-point travel. With $130 million startup costs, industry’s best talents, and a brilliant CEO, JetBlue was able to have the first flight on February 11, 2000. In an attempt to cut costs even further, David Neeleman, CEO, supplied JetBlue with new aircraft which was purchased rather than rented
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into Gekko’s office initially through persistence but makes his mark by informing Gekko of inside information regarding a company, Blue Star Airlines. Gekko rewards Bud Fox by showing him the rich and fast life, and Bud Fox continues to help Gekko make money in an illegal fashion. Eventually, Bud Fox wants to be in on part of a deal that involves Blue Star Airlines, for which his father is a labor union head. The deal goes sour for Bud Fox when he finds out that Gekko plans to dismantle the company and
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affordable to Malaysians. With that in mind, Tony and his three partners bought over AirAsia from its owner DRB-Hicom. Tune Air's initial project was to remodel AirAsia into a low fare no frills carrier after successful low fare airlines such as U.S.-based Southwest Airlines and Dublin-based Ryanair and create a new aviation product in Malaysia . AUTOCRATIC only one person has the authority over the followers or workers. Their decision has to be taken as the golden rule and should never be questioned
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the airline industry as an example of how an analyst may interpret the competitive forces that affect an industry. Threat of Entry The threat of new entrants presents the possibility that new firms will enter the industry and diminish industry returns by passing along value to buyers in the form of lower prices and raising the cost of competition. Factors that determine the threat of entry include capital requirements, economies of scale, switching costs, and brand value. In the airline industry
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The Dynamics of Leadership and Management Tanya Y. Baker University of Phoenix Mgt 330 Management: Theory, Practice, and Application Greg Czarnecki December 2, 2008 The Dynamics of Leadership and Management The words leadership and management have been used by some people synonymously for decades. The two words have very different meanings and play two very different roles within the structure of an organization. Although the most successful management teams have great leadership, some management
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Air Asia – Strategic IT Initiative Submitted by: Charles Kho Sandy Hofman Aruan Christian Tjitrahardja Ramaratnam Narayanaswamy Faculty of Economics and Commerce University of Melbourne 2005 306-669 Strategic Enterprise Systems Group Project Executive Summary IT is one of the major enablers of AirAsia’s successful low cost business model. Based on the environmental scanning performed, the demand for Low Cost Carrier (LCC) is expected to expand rapidly attracting more players to
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Compare and contrast the companies' respective approaches to developing competitive advantage. Harley Davidson advantage The Harley-Davidson brand is perhaps the most important and valuable aspect to the firms SCA. The brand is heavily used and widely recognized; all told the HD brand was ranked as the 41st most valuable brand in 2003. Further the brand has been described as “self-reinforcing” thus representing that customers, both past and present often return for additional purchases (accessories
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