Halmstad University School of Business and Engineering Master Programme in International Marketing How is a Cement company working with maketing within the construction industry? - A case study on an ambitious cement company Authors: Jing Li Petter Schultz Supervisor: Svante Andersson Acknowledgement This thesis would not have been possible without the support from many people. Firstly, we would like to thank Mr. Ronny Andersson, market development manager at Cementa and professor in Structural
Words: 10904 - Pages: 44
Philosophy School of Advertising, Marketing and Public Relations Faculty of Business QUEENSLAND UNIVERSITY OF TECHNOLOGY Brisbane, Queensland 4000, Australia 2006 Title: Antecedents of Commitment to an Import Supplier Saleh @ 2006 Key Words: 1. Antecedents of commitment 2. Importer’ s commitment 3. Importer supplier relationship 4. Mediating role of trust 5. Cultural similarity 6. Communication 7. Knowledge and experience 8. Supplier’ s opportunism 9. Environmental volatility 10. Transaction-specific
Words: 40233 - Pages: 161
Helena Mäkinen, Professor Leila Hurmerinta-Peltomäki, Dr. Juha Panula, and Martti Salo (Lic.), and to my fellow-researchers Hannu Makkonen, Leena AarikkaStenroos, Minna Halonen-Rollins, Niina Hanttu-Halvorsen, and Petteri Ojala at the department of marketing: their help in the form of encouragement, discussion, or kindly helping me to develop the questionnaire, has been valuable. The morning discussions in the Rosella corridor with Dr. Elina Jaakkola,
Words: 75762 - Pages: 304
in the growth, development and industrialization of many economies the world over. In the case of Nigeria, SMEs have performed below expectation due to a combination of problems which ranges from attitude and habits of SMEs themselves through environmental
Words: 7407 - Pages: 30
Proceedings of the Fourth International Annual Conference of the Asia Pacific Academy of Business in Society Sustainable Decision-Making in a Time of Crisis Public and Private Perspectives Malcolm McIntosh and Susan Forbes Authors Malcolm McIntosh Director, Asia Pacific Centre for Sustainable Enterprise Susan M Forbes Adjunct Research Fellow, Asia Pacific Centre for Sustainable Enterprise © 2011 Asia Pacific Centre for Sustainable Enterprise Published by Asia Pacific Centre for Sustainable
Words: 32741 - Pages: 131
College of Arts and Sciences CUREJ - College Undergraduate Research Electronic Journal University of Pennsylvania Year 2006 Corporate-NGO Partnerships for Sustainable Development Corinne Damlamian University of Pennsylvania, cdamlamian@gmail.com This paper is posted at ScholarlyCommons. http://repository.upenn.edu/curej/12 CORPORATE-NGO PARTNERSHIPS FOR SUSTAINABLE DEVELOPMENT How corporations and nongovernmental organizations can work together, illustrated with examples from the
Words: 22353 - Pages: 90
Term Paper On Strategic Management Analysis for the ACME laboratories limited A company’s strategy is the game plan management is using to stake out a market position, conduct its operations, attract and please customers, compete successfully, and achieve organizational objectives. [pic] is the famous pharmaceutical company in Bangladesh and it has been continuously in the 2nd position among all national and multinational companies . The sales turnover of The
Words: 12114 - Pages: 49
in the growth, development and industrialization of many economies the world over. In the case of Nigeria, SMEs have performed below expectation due to a combination of problems which ranges from attitude and habits of SMEs themselves through environmental
Words: 7375 - Pages: 30
Internship Report: HRMP in Standard Chartered Bank Abstract According to the universalistic perspective, organizations from different sectors, across industries, and through different time periods should use a series of select human resource management practices (HRMP). The main principle of this paper is to investgate whether i there is any relationship between HRMPs and organizational performance, regarding Standard Chartered Bank in Bangladesh. This study aims to investigate the relationship
Words: 12549 - Pages: 51
A COMPREHENSIVE PROJECT REPORT On Effectiveness of Marine Logistics Submitted to S.R. LUTHRA INSTITUTE OF MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide: Company Guide: Ms. Parinaz Todiwala Mr.Pravin Dixit Assistant Professor MD (Kshitij Marine Services Pvt. Ltd.) Submitted by Ms. Harshita Kakar [Batch No. 2011-13, Enrollment
Words: 10028 - Pages: 41
