Enterprise Rent-A-Car P1: Explain different type of business information, their sources and purpose. Type of information | Description | Example | Purpose | Source | Verbal | Verbal communication is when you talk to a person face to face, on telephone or other media. | Having meeting with the employees about improving the customer service at Rent-A-Car. | The purpose is that to give the employees information for future development of customers service and get their point of view on customers
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within an industry, ex post limits to competition, imperfect resource mobility, and ex ante limits to competition. First, heterogeneity exists within rental car industry. Unlike most rental-car companies who compete for airport business, Enterprise focuses on the niche home-city rental business. To create its unique and valuable position, Enterprise develops a set of activities such as employing sophisticated inventory and service tracking system, adopting quirky hiring and promotion practice, maintaining
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Case Study – Olympic Rent-A-Car By RS Background Olympic Rent-A-Car was founded in 1976 by former Olympic pole vaulting champion John Uelses. Through his leadership the company grew steadily over the years to attain a 7% overall market share in 2012 by promoting lower prices than Hertz and stressing quality service using the slogan “go with the winners” in their advertising. Olympic offers their Medalist Rewards Program in response to competitors programs that are designed to reward loyalty
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Marketing Case Write-Up Company ZipCar provides a low-cost alternative to car ownership, traditional car rental services and other vehicle leasing programs. ZipCar operates a subscription based model. Members are required to pay annual fees that would in affect grant them the right to reserve a car at a pre-specified time. ZipCar is headquartered in Boston and commenced operations in 1999; by 2005 it became the largest active car-sharing company in the United States with over 30,000 registered customers1
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more than 4m people have used it—2.5m of them in 2012 alone. It is the most prominent example of a huge new “sharing economy”, in which people rent beds, cars, boats and other assets directly from each other, co-ordinated via the internet. You might think this is no different from running a bed-and-breakfast, owning a timeshare or participating in a car pool. But technology has reduced transaction costs, making sharing assets cheaper and easier than ever—and therefore possible on a much larger scale
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Viability of Adding Alternative Fuel Vehicles to Lotus Rental Car Fleet The focus of this paper is to estimate the importance and feasibility of adding alternative fuel vehicles to the Lotus Rental Car fleet. This paper is addressed to the Chief Financial Officer. There are many types of alternative fuel vehicles (AFV); however, this paper will be focusing on hybrid vehicles. The discussion will cover the overview of existing operations, the advantages and disadvantages of adding AFV’s, the summary
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TWO major differences between the two concepts. (6 marks) Analyze TWO potential external business environment challenges faced by Enterprise Rent-a-Car and their implications on the Company. (10 marks) Based on the challenges analyzed in Question 1b), above, suggest effective human resource planning process and methods, that can be used by Enterprise Rent-a-Car in determining the manpower needs for it’s international business expansion. Justify your answer with specific examples. (10 marks)
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Enterprise Case Enterprise Rent-A-Car has dominated the rental car market by focusing on delivering quality service and convenience at low prices to the home-city market. In comparison to the other major car rental competitors who focus on the “suits and shorts” customer base (business and vacationers) by basing most of their offices in airports, Enterprise focuses on the needs of families and local communities. The typical example of such family needs usually involves the temporary replacement
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individuals which possible arose out of or influence the work concept. Healthy and safe work is dependent on strong employee relationship environment, reward for employee motivation, and effective communication system in the organization. Enterprise Rent-a-Car management must focus on these issues in order to have an efficient and effective employee relationship (Employee Relations - Importance and Ways of Improving Employee Relations, 2016). Strategies that employers can use to engage employees
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Lotus Car Rental Alternative Fuel Assessment Erik Larson, Linda Sherman, Christopher Sessoms Comm/215 February 2, 2013 Winifred Winstead Donnelly Introduction The creation of a fleet of alternative fuel sourced automobiles would be a wise decision for the Lotus Car Rental Company. There are two major issues that are on the minds of people these days, the environment and money. By creating a fleet of alternative fuel based automobiles the Lotus Rental Care Company can help ease the fears
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