Business Description (Size, Geography, Product, service, market) Dunkin' Brands Group is a leading franchiser of quick service restaurants (QSRs), possessing two well-established brands: Dunkin' Donuts and Baskin-Robbins. Dunkin' Donuts is the U.S. leader in serving hot and cold coffee and baked goods. As of December 28, 2013, there were 10,858 Dunkin' Donuts points of distribution[1], of which 7,677 were in the U.S. and 3,181 were international. Baskin-Robbins is the market leader in the U.S
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consumers to buy a cup of coffee at one coffee shop, a can of coffee from the vending machine, or just get some instant coffee sachets at the supermarket. When people think about coffee, they will think of some popular brands, such as, Nescafe, Starbucks, Gloria Jeans, etc. However, it is the fact that, according to the BBC News in 2012, Vietnam has just surpassed Brazil to be the world’s largest coffee exporter. (BBC , 2012). Furthermore, G7 Coffee– the major product from Trung Nguyen Group – the
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Elaine Hannah Why Invest in South Korea? Why invest in emerging markets? To cash in where growth is today, and for the foreseeable future. But success is only possible if you have chosen the right entry modes to your market and understand the environmental, political and sociocultural factors of the chosen host country. This report analyses South Korea and demonstrates this emerging market is there for the taking if approached with shrewdness. The South Korean Government, after the financial crisis
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661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2010, Richard Ivey School of Business Foundation Version: 2012-02-22 By 2009, Starbucks had achieved a global reach of almost 17,000 stores in 56 countries. The company had enjoyed tremendous growth over the previous two decades. Between 2007 and 2009, however, Starbucks’ relentless march had been slowed by three forces: increasingly intense competition, rising coffee bean prices and a global economic recession. To remain
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Krispy Kreme Strategic Analysis: Introduction In 2003 Krispy Kreme was named by Fortune Magazine as “America’s Hottest Brand” and in 2004 they reported net income of $50 million. However over-expansion, an expensive store network, revelations of falsified financial reports and changing trends in diet have meant that Krispy Kreme revenues have declined by 50% between 2005 and 2010 The strategic problem considered is to analyse Krispy Kreme’s current operations and suggest recommendations for how
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Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining
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Running head: THE BROADWAY CAFE The Broadway Cafe Ursula Wallace Strayer University Information Systems for Decision Making CIS 500 Dr. Jim Dollens The Broadway Café Introduction The Broadway Café is a family inherited coffee shop located in Atlanta, Georgia. The business specializes in coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining. Although Mr
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pages) The current positioning of Starbucks on the market can be characterized with unbeatable brand loyalty and recognition among consumers. For many customers throughout the world, Starbucks is the synonym of coffee. Its brand is easily recognized in coffeehouse segment of the market. Another competitive advantage is emphasis on high quality, which in turn appeals to consumers who are willing to pay extra for the product of high quality. What makes Starbucks a strong coffeehouse market player
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International Business Plan Starbucks India Proposal by Vrushali Paunikar 1 Table of Contents I. EXECUTIVE SUMMARY……………………………………………………...…………….p.3 II. INTRODUCTION……………………………………………………………….……………p.4 III. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION……………………...p.6 IV. PLANNED OPERATION OF THE PROPOSED BUSINESS/PRODUCT/SERVICE….. p.11 V. PLANNED FINANCING……………………………………………………………….…..p.16 VI. BIBLIOGRAPHY………………………………………………………………………..…p.17 VII. APPENDIX………………………………………………………………….………….…p.18
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Starbucks and the Lifecycle of Specialty Coffee: An Industry Evolving Introduction Today we stand witness to a new coffee era, one made up of Caffé Lattes, Espresso Macchiatos, Cappuccinos and Frappuccinos. Specialty Coffee is here to stay and no one will be more eager to tell you that than Howard Schultz, CEO of Starbucks, the world’s largest specialty coffee bar. The study of Starbucks Corporation leads one on a multifaceted journey through an organization’s insinuation into a culture
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