with. Explain the elements of its macro environment and discuss how these element(s) affect your selected organisation. Recommend improvements that can be made by the organisation in managing the macro environment effectively. Criteria Description on the selected organisation Description on the general macro environment elements Identification and discussion on element(s) of macro environment that affects the selected organisation Recommendations to improve management of the macro environment
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Environmental Analysis of Bottlers Nepal Limited (Coca-Cola) Aishwarya Pradhan BUS 510: Marketing Management 14th September, 2015 Dr. Geraldine Goodstone Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal which is promoted by Khetan Group, one of the leading business organizations. It was at first imported from India, but in 1979 the local production of Coca-Cola started. It is one of the largest non- alcoholic beverage producers in Nepal and has two bottling
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weaknesses and strengths that can both affect the future performance of their respective business. Analyzing the future constraints is an advantage for the companies since they can identify the possible factors that tend to leave an impact on their business. PESTLE analysis is a popular method that focuses in the external factors of the business and the environment where it operates. PESTLE stands for Political, Economic, Sociological, Technological, Legal, and Environmental. All of them examine the changes
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Environmental issue Bottling operation is always a big problem for Coke Company since it causes huge environmental issues, especially in India. Environmental degradation in the form of depletion of the local ground water table due to the utilization of natural water resources by the company poses a serious threat to many communities. In March 2004, local officials in Kerala shut down a $16 million Coke bottling plant blamed for a drastic decline in both quantity and quality of water available
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of Contents Abstract ………………………………………………………………………………..... 2 Table of Contents ……………………………………………………………………… 3 Introduction …………………………………………………………………………….. 4 Coca Cola Mission and Vision ……………………………………………………….. 5 Environmental Factors ……………………………………………………………….. . 6 Major Factors …………………………………………………………………………… 7 Management Functions in Coca Cola ……………………………………………….. 8 A. Planning and Strategizing …………………………………………………...... 8 B. Organizing ……………………………………………………………………..... 9 C. Leading
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2. IDENTIFY STRATEGIC QUESTIONS FACING COCA-COLA INDIA. (FIVE AT THE MOST) The Coca Cola Company (Coca- cola) is a leading manufacturer, distributor and marketer of Non-alcoholic beverages concentrates and syrups, in the world the company owns licenses of more than 400 brands, including diets and light beverages, water, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Ever since, Coca-Cola India has made significant investments
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become “the” brand while inspiring optimism and fun. In an effort to become more environmental friendly, Cola-Cola has taken great strides in new marketing endeavors. Environmental Analysis: When establishing a new marketing plan, every aspect of the plan must be critically examined and thoroughly researched. This consists of examining market research, auditing the business and researching current environmental analysis. By carefully scrutinizing the soft drink industry, Coca Cola increases
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External Factor Analysis Summary on Coca-Cola Richard Lee Columbia Southern University The Coca-Cola Corporation provides consumers over five hundred brands and is the world's largest beverage company. The company has its headquarters in Atlanta. The organization conducts operations in over two hundred countries. This is the reason they have the largest beverage distribution
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Environmental Factors Carl Thompson MKT/421 December 17, 2013 Deborah Angus Coca Cola is a well-known company all around the world. Coca Cola was founded in 1892 by Asa Griggs Candler. The Company is currently headquartered in Atlanta, Georgia. The company invented the popular soft drink with a unique cola taste. Coca Cola also make different brands of soft drinks such as Nestle, Dr Pepper, Diet Coke, RC Cola, Sprite, Fanta, Minute Maid, PowerAde, and Dasani. The market of the company is in
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degree of rivalry which results to rivalry being born. Various industrial characteristics available in the beverages industry where Coca cola is located has resulted to the development of rivalry. Low levels of product differentiation are one on the factors which has led to the development of rivalry. Looking at the threat of substitutes which is characterized as low, Coca cola's price elasticity is not affected by the substitute products since the company has a limited number of substitutes when it
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