Telling Tales: how to sell an electric car in a petrol market The story of the G-Wiz Keith Johnston, October 2011 Table of Contents Gentlemen, start your motors P2 October 2011 P4 How it all started P5 A new approach to car retailing P9 Right people, right places P13 A remarkable community P16 Spreading the word P17 The power of storytelling P25 Accolades P28 Introducing the concept of Verbal Identity P31 Taking the high – and highly visible – ground P34 Polarising opinion P36 The bully
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| | |Explain nutrition in fungi. | | |Outline the structure & reproduction of Yeast. | | |Name 2 Beneficial & 2 Harmful fungi.
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ompany Case Notes Build-A-Bear: Build-A-Memory Synopsis This case illustrates the success that Build-A-Bear Workshop has achieved since its founding in 1996. A detailed description is given of the Build-A-Bear retail experience and why it is that both parents and children are drawn to this concept. Personalization, and not just customization, is the driving force. The case also highlights how founder Maxine Clark stays in touch with the customer and the employees. For Clark, management-by-walking-around
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UNIVERSITY OF HELSINKI DEPARTMENT OF FOREST ECONOMICS Environmental Marketing Strategy and its Implementation in Forest Industries Jari Kärnä Academic Dissertation To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock. Environmental Marketing Strategy and its Implementation in Forest Industries Academic
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CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION Tourism is, according to the Department of Environmental Affairs and Tourism (2002a), the world’s largest economical sector. In 2002, tourism in South African had a growth rate of 11.1 % in foreign arrivals from the previous year. That accounted for 6,4 million foreign tourists (South African Tourism, 2003). In 2003 it grew with another 1.2 % to 6,5 million tourists (South African Tourism, 2004), and in 2004, the number had increased to more than 6,8 million
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UET, Mechatronics and Control Engineering Department Water Crisis of Pakistan Submitted to: Mr. Rauf Akhtar Submitted By: Muhammad Rzi Abbas (2006-MCT-38) 5/23/2008 1 LETTER OF AUTHORIZATION I authorize Mr. Muhammad Rzi Abbas to research on “Water Crisis of Pakistan”. Mr. Rauf Akhtar 2 LETTER OF TRANSMITTEL Pakistan is being surrounded by almost all types of problems and difficulties nowadays. Everyone is speaking on different issues Pakistan is facing but I chose the
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ADAPTIVE STrEET LIGHTING GUIDE DIScLAImEr This BC Hydro Adaptive Street Lighting Information Brochure (the “Brochure”) has been produced by BC Hydro for the convenience and informational purposes of only those BC Hydro customers to whom BC Hydro has provided this Brochure and is not to be provided to any other party. Any information in this Brochure that is summarized or excerpted from specific studies, articles or other sources reflect the views of the authors of such studies, articles or other
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McDonalds Social Responsibility Company X is a global producer of equipment for the food manufacturing industry and has production facilities spread all over the world but concentrated in northern Europe and the United States. Currently Company X has organized its production facilities so that each one is specialized in a type of equipment and that facility produces equipment to ship all over the globe as orders are received. The spare parts for the equipment are stored at either these production
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guide all operations decision making. New-product design is treated as a cross-functional decision responsibility that precedes production of goods or services. 2. Operations and Supply Chain Strategy Chapter One The Operations Function Chapter outline 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 Why study operations management? Definition of operations management Decisions at Pizza U.S.A. Operations decisions—a framework Cross-functional decision making Operations as a process Contemporary operations themes
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to ensure you have the most up to date materials. Version 1.2c (08/02/2013) Element 1: Foundations in Health & Safety. Element 1: Foundations in Health & Safety. Overall aims: On completion of this Element, candidates will be able to: 1.1 - Outline the scope and nature of occupational health and safety. 1.2 - Explain the moral, social and economic reasons for maintaining and promoting good stan-dards of health and safety in the workplace. 1.3 - Explain the role of national governments and international
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