International Journal of Market Research Vol. 54 Issue 4 Children’s attitudinal reactions to TV advertisements The African experience Ayantunji Gbadamosi Robert E. Hinson University of Ghana University of East London Eddy K. Tukamushaba Irene Ingunjiri Strathmore University Hong Kong Polytechnic University This paper is aimed at exploring African children’s attitudinal reactions to television advertisements . A total of 65 children from four African countries – Ghana, Nigeria, Kenya
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A SURVEY OF THE FACTORS INFLUENCING CUSTOMER SATISFACTION IN ORGANIZATIONS WITHIN THE BANKING SECTOR IN KENYA ONE: INTRODUCTION 1.1 Background to the study Customer satisfaction within the banking institution is measured by many factors, which may or may not be quality related and is the key determinant as to whether a customer will be loyal to the baking service provider (Taylor and Baker, 1994). Satisfied customer will refer other to the same services by word of mouth. In the contrary
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‘cosmopolitanization’: cosmopolitanization means internal globalization, globalization from within the national societies. This transforms everyday consciousness and identities significantly. Issues of global concern are becoming part of the everyday local experiences and the ‘moral life-worlds’ of the people. They introduce significant conflicts all over the world. To treat these profound ontological changes simply as myth relies on a superficial and unhistorical understanding of ‘globalization’, the misunderstandings
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50 Key Concepts in Gender Studies Jane Pilcher & Imelda Whelehan Fifty Key Concepts in Gender Studies i Recent volumes include: Key Concepts in Social Research Geoff Payne and Judy Payne Key Concepts in Medical Sociology Jonathan Gabe, Mike Bury and Mary Ann Elston Forthcoming titles include: Key Concepts in Leisure Studies David Harris Key Concepts in Critical Social Theory Nick Crossley Key Concepts in Urban Studies Mark Gottdiener The SAGE Key Concepts series provide students
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relevant literature 25 2.1 Chapter Overview 25 2.2 How does literature relate to research? 25 2.3 what kinds of literature should we search for? 26 2.4 Effective literature searching 29 2.5 Critical analysis of literature 32 www.sylvania.com We do not reinvent the wheel we reinvent light. Fascinating lighting offers an infinite spectrum of possibilities: Innovative technologies and new markets provide both opportunities and challenges
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Academy of Performing Arts. This world-class facility was the vision of a group of driven Waikato people. It quickly became a focal point in the campus and continues to be an important venue for the performing arts community. I encourage you to experience all our facilities during your study at Waikato. We are heading towards our 50th anniversary in 2014; you are benefitting from many years of planning, hard work and vision. I sincerely hope you enjoy your time at the University of Waikato; I urge
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Chapter1 Introduction Feminism is not one unitary concept; it is instead diverse and multifaceted grouping of ideas and indeed, action. The basis of all strands of the concept may be stated as that it concerns itself with women’s inferior position in society sand with the discrimination encountered by women because of their sex. “Feminism is a doctrine suggesting that women are systematically disadvantaged in the modern society and advocating equal opportunities for men and women.”(The Penguin
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CHAPTER ONE INTRODUCTION 1.1 Background The turbulence with which organizations and individuals operate in today’s life leaves changes as the only constant. It is paramount to note that individuals and institutions that choose to meddle through turbulence find it very difficult to survive. Indeed there are many reasons that inspire change. According to McKinley survey on change management (2006) organizations will change to reduce costs, to move
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This is a protected document. Please enter your student or faculty username and password. Username: Password: Log In Need assistance logging in? Contact Technical Support. Doc ID: 1009-0001-1993-00001994 Toll Free: 877.428.8447 M-F, 6am MST or Sat-Sun, 7am-12am MST Find us on Facebook and Follow us on Twitter! F I F T H E D I T I O N An Introduction to Multicultural Education James A. Banks University of Washington, Seattle Boston Columbus
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Activity No.1 Understanding Educational Research I. Introduction We are now living in a BETTER world, a world where ignorance but truth and understanding is at trend. This could be recognize as the fruits of research; leading to better predictions, and better understanding of the world we live in. In education, we could identify research with a better understanding of the individual, and better understanding and improvement of the teaching and learning process and in other circumstances
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