ALBANY STATE UNIVERSITY | The Equity Theory | Organization and Administration in Criminal Justice | | Courtney Jones | Fall 2013 | Equity theory says that it is not the actual reward that motivates, but the perception, and the perception is based not on the reward in isolation, but in comparison with the efforts that went into getting it, and the rewards and efforts of others. | Adams' Equity Theory calls for a fair balance to be struck between an employee's inputs (hard work
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Apple had an impressive $147 billion in cash at the end of last quarter. Carl Icahn owns a nearly $2 billion stake in Apple that he wants the company to issue a $150 billion buyback of its stock, believe the company to be extremely undervalued, Icahn, who considers Cook a good CEO, projects Apple’s stock can rise to more than $625 if it buys back shares. The catalyst would be a significant reduction in the share count, boosting EPS. Assuming moderate earnings growth, Icahn thinks the stock could
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5/4/2013 5/4/2013 NAFIS IRTIZA, 1030711530 mGT 368, SECTION#2, NSU NAFIS IRTIZA, 1030711530 mGT 368, SECTION#2, NSU ASSIGNMENT ENTREPRENEURIAL DIFFICULTIES IN BANGLADESH ASSIGNMENT ENTREPRENEURIAL DIFFICULTIES IN BANGLADESH ABSTRACT Bangladesh is a developing nation with a lot of constraints and difficulties for entrepreneurs. One of the primary difficulties that entrepreneurs face is raising capital. Finding out what types of difficulties entrepreneurs face in raising capital, and
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POSITIONING STRATEGY WITH A NEW IDENTITY: A case study of VIETNAM AIRLINES by Le Hong Dac A research study submitted in partial fulfillment of the requirements for the degree of Master in Business Administration Examination Committee: Dr. Truong Quang (Chairman) Dr. Clemens Bechter Dr. Lalit.M.Johri Nationality: Vietnamese Previous Degree: Bachelor of Economics University
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leads to the necessity of executing brand management on a permanent and systematic basis that demands a deep understanding of the factors determining the overall brand equity along with an understanding of multifaceted brand concept (Ruževičiūtė and Ruževičius 2010). Many organisations aim to build a strong brand with significant equity to provide their firm with a host of benefits, including increased
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Brand Equity: The value put by Brand’s consumers and channel members which permit the brand to earn larger volumes and margins than it would without the brand name and which adds as differentiating factor for the brand over its competitors is defined as the brand equity. The values, consumers associate with the brand are reflected in their brand loyalty. A positive perception of the brand results in brand awareness and less marketing effort. Consumer’s perception of organization and loyalty depend
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Customer-Based Brand Equity Customer-Based Brand Equity - Building a Strong Brand - Creating Customer Value - CHAPTER 3 Brand Positioning Identifying and Establishing Brand Positioning - Positioning Guidelines Defining and Establishing Brand Mantras - Brand Audits CHAPTER 4 Choosing Brand Elements to Build Brand Equity Criteria for Choosing Brand Elements - Options and Tactics for Brand Elements - CHAPTER 5 Designing Marketing Programs to Build Brand Equity New Perspectives
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Clarify Brand Equity Perspective Brand equity can be viewed from several different perspectives. The hard-line perspective is that of financial outcomes which examine price premium. That is, how much more will a consumer pay for a product or service that is branded over a product or service that is generic? A softer perspective is that of brand extension where consideration is given to the value that a brand lends to the introduction of other products, or considers the reverse dynamic of the impact
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(Citibank-Visa), mobile phone (Sony-Ericson), food (Diet-Coke-NutraSweet) (Maiksteniene, 2009). Therefore, lots of previous research have been focus on evaluate the leverage of brand alliance between involved brands (host and partner brand), the brand equity change because of the success or failure from the collaboration (Simonin and Ruth, 1998; Wshburn et al, 2000), the value of brand alliance compared with other brand tactics (Leuthesser et al, 2003), managerial the relationship of brand alliance (Bucklin
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Importance of brand equity demands need for more practical experience and comparative research to judge and validate the usefulness of brand evaluation methods (Farquhar 1990). The recent merger and acquisition trend has also increased the importance of measuring brand equity (Tauber 1988). The role of brands is now far beyond product differentiation or competing for market share. They are accumulated annuities which the firm can acquire from its balance sheet (Tauber 1998). Firms could have a strong
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