Gülden Turhan, *Ahmet Özbek Factors Affecting Consumers’ Behavioural Intention Towards Apparel Stores: A Test of the Mediating Role of Brand Satisfaction Abstract The research studied the factors that affect consumers’ behavioural intention towards apparel stores. Three different aspects of behavioural intention were examined: consumers’ purchase intention (PI), willingness to pay more (WPAY), and brand recommendation (RECM). Specifically the authors propose a model in which consumer satisfaction
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The brand equity of the UNIQLO is 4848 million in 2014. Compare about in 2013, the brand equity has been increase 1236 million. From the ranking, it ranks 279 in the 500 Best Global Brands in 2014. It also ranks 30 in the Best Japan 50 in 2013 and 28 in the most valuable brands in retail. (Brandirectory, 2014) This paper describes the justification for UNIQLO development what have been made and why UNIQLO maintains a high brand equity . Brand development: Customer-Based Brand Equity: When a
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Chapter 8 PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE MARKETING STARTER: CHAPTER 8 Nike: Building Deep-Down Brand-Customer Relationships Synopsis Marketing is all about creating brands that connect with customers, and few marketers have done that as well as Nike. During the past several decades, Nike has built the Nike swoosh into one of the world’s best-known brand symbols. During the 1980s, Nike revolutionized sports marketing. It powered its way through the early 1990s, aggressively
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| Newell | Memo To: Alex From: Morgan Baker CC: Jimmy Lanigan Date: November 17, 2008 Re: Newell’s current situation Recently, the United States based basic home and hardware product company Newell acquired Calphalon, a manufacturer of anodized aluminum cookware and Rubbermaid, a manufacturer of plastic consumer and commercial products. These acquisitions were deemed necessary by CEO John McDonough. Calphalon will give Newell the ability to enter the department and specialty store markets
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Sharp • Known for its televisions • Origins in mechanical pencils • With Sharp struggling as a consumer-electronics company, the company will ramp up an experiment they started in July, 2013 – Strawberry farming. • Sharp’s LED lights, sensors, and air-purification system are key inputs into the growth of the strawberries. • Will not enter business of selling strawberries. • The company wants to create an agricultural engineering business that will focus on factory design, technology that monitors
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Overall Case Summary Ted Katagi was recently put in charge of turning around the struggling Kansai Digital Phone Company. They are trying to compete in the Kansai market against three main competitors (DoCoMo, Cellular, Tu-Ka) and three PHS startups. Katagi and his team have developed several initiatives to try and turn themselves into a customer-centric organization. These incentives include: * Zutto - Operating without contracts. The customer pays up front and receives some benefit at the
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Lauren Barley Diageo plc by George Chacko, Peter Tufano Dimensional Fund Advisers–2002 by Lauren H. Cohen Dividend Policy at FPL Group, Inc.by Benjamin C. Esty Dividend Policy at Linear Technology by Malcolm P. Baker, Alison Berkley Wagonfeld Equity International: The Second Act by Nicolas P. Retsinas, Ben
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Dell’s Buyout Dell has always been one of the largest PC makers in the United States. Recently, though its share of the PC industry has been declining. It went from the number one low cost provider of PCs in the world to number 3. Its inability to adapt to the new markets that have emerged has caused the company to fall behind other hi-tech companies such as IBM, Apple, and even HP. I feel this is an important topic because it is an example of a large company that has lost touch with what consumers
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alternatives. The purpose is to raise capital from Hertz by issuing and IPO. The second option is an LBO. The “Bidding Group”, is the buyer for the LBO, which consists of Carlyle, Clayton, Dubilier, and Rice. They are from the Merrill Lynch Global Private Equity group. The question is what should the minimum and maximum price be accepted and paid for such deals. The Minimum price that Ford should accept for Hertz is the price of the IPO, which is 13.7 billion. This calculation is based on the pro froma
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1.1 What is Venture Capital? Venture capital is a segment of private equity industry, which focuses on early-stage, high-potential, start-up companies. The venture capital fund earns money by owning equity in the companies it invests in, which usually have a new technology or business in high technology industries, such as biotechnology and IT, however with high risk. Funds are typically established as limited partnerships, which is a contract between institutional investors who become limited partners
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