Means-end Chain A way to describe how a product interacts with the consumer Breaks down into 3 Areas, within each are 2 subgroups: Attributes – What is the product? * Concrete: Tangible aspects? * Abstract: Intangible aspects? Benefits – What it delivers to the consumer? * Functional: What does it do? * Psycho-Social: Consumers thoughts on it? What they think others will think of it? Values – What does it aid the consumer in doing? * Instrumental: Short term goals, does it
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Venture Capital and Private Equity Contracting This page intentionally left blank Venture Capital and Private Equity Contracting An International Perspective Douglas J. Cumming Associate Professor and Ontario Research Chair, York University – Schulich School of Business, Toronto, Ontario, Canada Sofia A. Johan Senior Research Fellow, Tilburg Law and Economic Centre (TILEC), Tilburg, The Netherlands AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO •
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Stock Price Reaction to News and No-News: Drift and Reversal After Headlines Wesley S. Chan∗ M.I.T. First Draft: 8/28/2000 This Draft: 5/11/2001 Abstract I examine returns to a subset of stocks after public news about them is released. I compare them to other stocks with similar monthly returns, but no identifiable public news. There is a major difference between return patterns for the two sets. I find evidence of post-news drift, which supports the idea that investors underreact to information
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UVA-F-1537 INVESTURE, LLC, AND SMITH COLLEGE In January 2004, Alice Handy’s new investment advisory firm, Investure, LLC, was attempting to land its first client, Smith College, an elite liberal arts college located in Northampton, Massachusetts with a $913 million endowment. Handy, fresh from her previous position as chief executive officer of the University of Virginia Investment Management Company (UVIMCO), had 25 years of experience managing money and a track record of success. Over
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Final Project How Do SEOs Affect the Firm’s Competitor in the Same Industry? Abstract Seasoned equity offerings (SEOs) is reissuing of stock after the initial public offering (IPO). With SEO, corporations raise funds through the sale of stocks rather than the issuance of additional debt. Many articles have mentioned that investors may construe a seasoned issue as a sign that a company is having financial problems. This news can cause the price of both the corporation’s outstanding shares and
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Pedigree |IMC Tool : Advertising | |United States of America | |Objectives |Drive and build awareness of abandon dogs through national TV spots | |
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Sessions 14 and 15 – Membership, Shares and Interests in Shares, Class Rights The objective of these sessions is to familiarise students with the concept of membership and the rights of members as well as to give them a firm understanding of how control of a company may be achieved through owning interests in shares. At the end of the sessions, students should be able to: * distinguish between “membership” and “shareholding”; * describe the different types of shares that companies usually
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Venture Capital valuation 31 responses When your startup company raises capital, valuation is a key question that must be tackled Rey Maualuga style. (If you are unfamiliar with “Rey Maualuga style,” click here for a Youtube example.) The two main valuation concepts in a venture capital financing are pre-money and post-money valuation. In a venture capital transaction, the venture capital firm invests cash in the startup company in exchange for newly-issued (preferred) stock. The startup company’s
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Green Deo A Natural Deodorant Body Spray Developing a new brand Green Deo Course: Brand Management (MKT-416) Prepared for Md. Mahmud Zubayer Assistant Professor Department of Business Administration East West University Prepared by Name ID Section Razoanul Amin Talukder 2005-2-10-207 3 Md. Tanbirul
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able to produce its annual target revenues, only capitalizing on roughly 6% of said target in a 5 month period. Large-scale distributors, who exhibit the most buyer power and influence over end customers in the industry, threaten manufacturer brand equity by relabeling all biocide maintenance products under their own brands. Even though Rohm & Haas does not allow distributors to change the label on Kathon MWX, the lack of end customer awareness for the manufacturer brands has detrimentally limited
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