growth and development of economic system, in the arena has appeared a new player – multinational corporations. The nature of such companies is an international activity. This is a globalization in a pure form. Brand Equity Evaluation System (BEES) is based on eight brand equity determinants – brand sales, net operating margin, perspectives of brand development, international orientation, advertising investment, brand strength in the sector, brand image and pre-tax earnings, noted Salinas, G. (2011)
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MSc in Shipping Trade & Finance 2011/2012 Alternative Sources of raising capital in shipping corporations: Bridging the Funding Gap By Linos Alexandros Kogevinas 100021584 Supervisor: Dr. Giovanni Cespa Acknowledgments Having completed a rather long, but enjoyable year at Cass Business School , I feel obligated to thank a few people who helped me along the way. Firstly, I’d like to offer my most sincere thanks to my supervisor, Dr. Giovanni Cespa for accepting to supervise me
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Harley-Davidson: Strategic Profile and Case Analysis Della Shelly, Melie Solomon, Jim Tunison Misericordia University Table of Contents Section I: Introduction3 Section II: Company History3 Section IIa: The Road to Decline4 Section IIb: The Turnaround5 Section III: Porter’s 5 Forces6 Section IV: SWOT Analysis7 Section V: Looking Forward11 Section VI: Future Strategic Actions 12 Section VII: Achieving Continued Success 12 Section VII: Conclusion14 Section VII: Sources 15 -------------------------------------------------
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SHAREHOLDER’S EQUITY * Owner’s equity section of a corporation’s statement of financial position; 2 major components – share capital and retained earnings. * SHARE CAPITAL – amount of resources received by a corporation as a result of investment by shareholders, donations or other share capital transactions * RETAINED EARNINGS – amount of capital accumulated and retained through the profitable operations of the business. SHARE CAPITAL * Shares to be subscribed and paid in or secured
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Católica-Lisbon School of Business and Economics Private Equity - 2015/2016 Goforit.com Three Católica-Lisbon School of Business and Economics students called Anna, Christian and Robert founded a new internet-based software company. Their idea was to explore the Internet’s full potential by launching this venture called Goforit.com, and they decided to freeze their master degree enrolment for this. What preoccupied the three young founders the most was a term sheet they had recently received
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REVISED FEBRUARY 11, 2015 CRAIG FURFINE KEL553 Wildcat Capital Investors: Real Estate Private Equity “Okay. Now we’re even,” said the voice on the telephone. As he hung up the phone, James Tripp, managing director of Wildcat Capital Investors, thought back to that beautiful summer evening two years earlier when he was about to enter Ravinia Park to enjoy a performance of the Chicago Symphony with his friend, commercial real estate broker Katherine O’Brien. The sound of scraping metal
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Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France, Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Following the death of Louis Vuitton in 1892, his son, Georges Vuitton took over the leadership of the firm. He was ambitious about taking Louis Vuitton to the next step — building a global brand and setting up a multinational corporation. In year
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feedback about IKEA, I tried to search customer reviews on IKEA products and found out so many complaints about quality and durability problems against overall cool design and reasonable price. It seemed that IKEA was successful in building brand equity in design and price perspective with sacrificing its quality. Therefore, IKEA needs to leverage its brand relationship with high quality as well as good design and affordable price. Generally, it won’t be easy to get this goal since quality and price
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Creating brand equality can be done by successful marketing your product or idea. Today everyone is trying to come up with idea more unique and better than the last person or company. However, products or service cannot generate brand equity on their own – this requires marketers to develop creative efforts that result in consumers bestowing on the product/service the desired brand image. Brand identity is portrayed as a prism with six sides, representing physique, personality, culture, self-image
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Company Background ECCO, the world leading brand of shoes, was found in Denmark by Karl Toosbuy in1963. ECCO’s philosophy -“the shoe must follow the foot”. Karl was the shoemaker realizing that shoes had to be made to fit the foot, as a result, functional, comfortable ECCO shoes were launched in the 1970s and became a huge success. ECCO is the only major shoe manufacturer to own and manage every step in the shoemaking process. ECCO produces leather and has its own tanneries, their design and production
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