Christian Harbinson is an associate at Scharfstein Weekes (SW), a venture capital firm based in Palo Alto and specialised in Medical instrument industry. Harbinson joined the company 6 months ago and is responsible for covering the $600,000 investment (out of a $100m fund) in Seven Peaks Technologies (SP), a company that has developed an innovative cauterizer used for electro surgery. Jack Brandon, the founder of SP, has developed a new cauterizer that is faster and more reliable than currently
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Chapter 9: Creating Brand Equity GENERAL CONCEPT QUESTIONS Multiple Choice 1. At the heart of a successful brand is ________, backed by creatively designed and executed marketing. a. price b. promotion c. a great product or service d. a great slogan e. a brand concept Answer: c Page: 260 Difficulty: Easy 2. The strategic brand management process involves four main steps. Which of the following would NOT be among those steps? a. Measuring consumer
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market averages for the same period. o In private equity investing, the same temptations are present. Try to time the market, time (buy at) an industry bottom, or invest at a country-risk bottom, sell at the top, etc. o If you base your private equity investments on market timing, you probably will not do any better than the average public market trader does. You will do rather badly. o The comparative advantages of a private equity investor are: (1) Access to a lot of legal insider
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Managing Brand for the long run : Brand Reinforcement and Revitalization Prof. Vikas S. Dole, Lecturer Neville Wadia Institute of Management Studies & Research, Pune- 01 Email: dolevikas@gmail.com, Mobile: 09764823924 Abstract: A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences
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About Us |[pic] | | Axis Holdings is an investment management company offering specialist, value added services. Here at Axis, we aspire to invest in sectors that exhibit the potential to grow exponentially and look to translate these opportunities into tangible returns for our investors. We at Axis bring in a deep-drilled research on our chosen sectors coupled with hands on understanding of the macro economic environment. Our well defined investment processes leading to confident decision
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MBO The management buy-out process can last anywhere from three months to a year or even more. The following are the steps involved in a typical Management Buy-out. However, in some cases, some of the steps may not apply and also the order does not necessarily indicate the timing. A lot of issues outlined below would be dealt with simultaneously. STEP 1 - Initial Consultation (confidential "no fee" consultation) STEP 2 - Making the First Approach Who within an organisation to first
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Executive Summary Hertz group had initiated an IPO in July 2006 when Carlyle group, together with Clayton, Dubilier &Rice, and Merril Lynch Global Private equity , three prominent firms had filed to take the firm public. However this action has come just seven months after the three had combined to purchase Hertz from Ford Motor Company for Approx. $15 million. Berg, MD of Vandelay Capital Management debated whether to invest in this IPO.The LBO sponsors had borrowed an additional $1 billion on
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the financial return to the private equity sponsor. The total return of an asset to its owners, all else being equal and within strict restrictive assumptions, is unaffected by the structure of its financing. As the debt in an LBO has a relatively fixed, albeit high, cost of capital, any returns in excess of this cost of capital flow through to the equity. • The tax shield of the acquisition debt increases the value of the firm. This enables the private equity sponsor to pay a higher price than would
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NEW PRODUCTS AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new
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Exhibit 1 Term Sheet FEED RESOURCE RECOVERY SERIES A PREFERRED STOCK FINANCING SUMMARY OF TERMS I. INTRODUCTION FEED Resource Recovery (the “Company”) is a company incorporated in the state of Massachusetts and currently has 20,000 ordinary shares issued which are held by the Founders Shane Etan, who holds 16,000 shares, and Ryan Begin who holds the remaining 4,000 shares. The Company desires to authorize the issue of 206,612 shares of Series A Preferred Stock to the investors, Group
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