James Borda Retail Marketing 10/5/12 Case 10 Case Study 1. Over the last decade, American Eagle and Abercrombie and Fitch have been two of the main clothing retailers competing for the affection of young adult shoppers, specifically within the teen-college age range of 18-22 years. While both companies carry a similar assortment of clothing apparel and try to cater to the same demographic, each company’s retail strategy does differ in various ways. A retail strategy is defined as the way
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2013 Centre for Management Education Vaikunth Mehta national Institute of Cooperative Management University Road, Pune- 411 007 ------------------------------------------------- Brand equity Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products
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and that produces meaningful higher borrowing costs than would otherwise be incurred. The Company’s profitability ratios indicate that there are problems. The Company’s operating profits margin, cash flow margin, return on assets, and return on equity have all deteriorated over the past five years (see Appendices). This is concerning to the common shareholder because these ratios indicate that the common stock is likely to underperform the market. Further, the Company’s asset efficiency ratios
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recapitalizations; and, management and leveraged buyouts. When mezzanine debt is used in conjunction with senior debt it reduces the amount of equity required in the business. As equity is the most expensive form of capital, it is most cost effective to create a capital structure that secures the most funding, offers the lowest cost of capital, and maximizes return on equity. Mezzanine debt has been around for over 30 years, however its use in Western Canada and the Pacific Northwest is relatively new and
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The Basic Venture Capital Formula (No Dilution) This method is used to determine how much should the venture capitalist invest in a company to obtain a certain required rate of return RRI after long period of time. Example: Let us suppose that venture capitalist want to invest $10mm in company X that would not require any additional capital through 6 years and the company expect to earn $9mm dollar in year 6, and this company has commanding price / earnings (PER) equal to 22. The venture capitalist
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@BCL@CC0C2FEF.docx PEPPERDINE UNIVERSITY THE GEORGE L. GRAZIADIO SCHOOL OF BUSINESS AND MANAGEMENT STEPHEN M. RAPIER, Ph.D. MKTG 680.23 GLOBAL BRAND MANAGEMENT Fall 2014 WEDNESDAY 6:00 – 10:00 PM West L.A. Graduate Campus SYLLABUS 1 | Page Rapier @BCL@CC0C2FEF.docx Global Brand Management MKTG 680.23 Fall 2014 Wednesdays, 6:00 – 10:00 PM West L.A. Graduate Campus, Room TBD Stephen M. Rapier, Ph.D. Office Hours (By Appointment): Wednesdays, 5:00 – 5:45 PM E-mail address:
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Group Assignment Cover Sheet UNIQLO, one of the oldest clothing brands in Japan, is a Japanese causal wear designer, manufacturer and retailer. It was founded in 1984 and has over 100 stores operating throughout Japan by April 1994. Moreover, there are 750 stores in Japan and other place in the world currently, such as Australia, China and the United States etc (Uniqlo: Our Story http://www.uniqlo.com/au/corp/ourstory.html). This easy will focus on how UNIQLO create value for consumers in terms
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that should be considered. In utilizing the go-it-alone strategy one must take into account the limited or even non-existent brand perception Aero Motors and GenMax have in the North American market. It must be considered because the lack of brand equity can influence consumers’ perception of the quality of the product which may impact how they accept the new technology being introduced. The initial product positioning will be restricted as only those who have experienced the Pinnacle will have a
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This sample document is the work product of a national coalition of attorneys who specialize in venture capital financings, working under the auspices of the NVCA. This document is intended to serve as a starting point only, and should be tailored to meet your specific requirements. This document should not be construed as legal advice for any particular facts or circumstances. Note that this sample document presents an array of (often mutually exclusive) options with respect to particular deal
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Retail, says Primark’s emergence in Germany could become a threat to retailers such as KiK, a discount fashion chain with 2,600 German branches and sales in 2011 of €1.7bn, and Takko, another ‘value’ fashion retailer that Apax Partners, the private equity group, bought in a €1.3bn deal two years ago. ‘What Germany really missed was a big low-cost fashion brand,’ Ms Cavill says. C&A, the European clothing retailer, is another that will be worried, she says.
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