Factors Affecting Purchase Decision of Online Shopping Mall in Hong Kong Background and Overall Research Aim According to the global transaction service provider, PayPal (2015), predicted that the online expenditure of Hong Kong will reach 25 Billion US Dollars by 2015. The main cause of this significant growth is drive by the rise of online shopping malls. However, a report which conducted by Hong Kong Trade Development Council (Hong-kong-economy-research.hktdc.com, 2015) states that the proportion
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acquired by Geely. Targeting the lower end of premium auto segment, historically, Volvo has focused on sustaining competitive advantage in safety through constant innovation. Over the last 82 years, the strategy has earned Volvo a strong brand equity and global recognition of its reliance and adherence to high safety standards. However, in 2000s it struggled with profitability due to increasing competition, changing customer preferences, and ineffective cost management and, finally, the recession
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Hi hi I I I I ii I I I I I IBuns Bakery is a medium-sized regional bakery that specializes in providing orders to grocery and convenience stores. Because of the popularity of its brand, it has also opened a small café for walk-in business. In order to maintain its high quality standard, Buns produces only three products: breakfast muffins, fresh bread, and chocolate chip cookies. Although business has been good in the past few years, a lucky contact with a large chain has recently
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Brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names. Label is a pictorial, descriptive, or informative matter (such as a brand
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CHAPTER 7 EARNINGS PER SHARE PROBLEMS 7-1 Case A |600,000 x 12/12 x 110% |660,000 | |48,000 x 3/12 |(12,000) | | |648,000 | Case B |4,000,000 x 12/12 |4,000,000 | |1,000,000 x 9/12 |750,000 | |500,000 x 6/12
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Olga Vidisheva—founder and CEO of Shoptiques.com, an online platform that allows small fashion boutiques from all over the world to have an online retail presence. Vidisheva, a Harvard Business School grad, left a job with Goldman Sachs to develop her idea for Shoptiques in Y Combinator. She’s since raised $3 million in venture capital from Andreessen Horowitz, Greylock, Benchmark, SV Angel, William Morris Endeavor Agency and Y Combinator. Shoptiques revenue hit $3 million in 2014. Oliver Miao—Co-founder
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05/9/2015 CNS Video Case 1. How successful do you feel CNS has been in trying to put their product in each of the markets it has entered? How does this success relate to brand equity? I think CNS has made a wonderful job in placing their product (Breathe Right) around the world in all the different markets they have enter. They implemented a very successful strategy when entering other countries: finding great distributors partners. This really has helped them become known globally and positively
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2.What are Branding Challenges and Opportunities? Savvy customers informed consumers expectations are 13% higher than supposed by manufacturer. It means they are very knowledgeable about the differences in price and quality between the various brands (considered). Brand proliferation increased number of other brands and brand extensions . Brand proliferation is when a firm puts out new brand names under the same product lines. For example, Huggies is a firm owned by Kimberley-Clark. Huggies is
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Aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa Time to shop Bloomberg code Reuters code FJB SP FJBN.SI Market cap 12 month range SGD244.6m (US$188.1m) SGD0.25 - 0.46 EPS est. change n.a. We initiate coverage with an OUTPERFORM rating and a price target of S$0.55/sh, providing potential upside of 27%. FJ Benjamin Holdings (FJB) is South-east Asia’s leading fashion and lifestyle
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the dividend per share (DPS) announced on that date. 1. To study the impact of such information release on the equity value of the firm, it is essential to make a link between the information release and change in the value of equity. The idea is that, if dividend disclosures have information content, one would expect the announcement impact on the market’s valuation of the firm’s equity to depend on the magnitude of the unexpected component of the announcement. Thus a measure of the deviation of
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