increasing need of brands to communicate their message to stakeholders and to keep them aware of brand’s performance and future. The spread of education, telecommunications and networks made people want to know more about brands and companies. Past great economic growth and development altered people’s needs and expectations from companies, needs moved from being basic commoditized needs to more of an identity requirement. A leader in the field of communications is surrounded with uncertainty and intangible
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CHAPTER 1 One more time: what is marketing? MICHAEL J. BAKER The enigma of marketing is that it is one of man’s oldest activities and yet it is regarded as the most recent of the business disciplines. Michael J. Baker, Marketing: Theory and Practice, 1st edn, Macmillan, 1976 Introduction As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations. In doing so it is following closely the precedents
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Many people judge the superiority of the country based on its economic resources and the currency in the world market. I am if the firm view that the success if each and every country should be judged based on the quality of education and the educational system that prevails in that country. The first democratic president of South Africa once said in his famous speeches: “education is the most powerful tool we can use to change the world”. Education serves as a primary back-bone for every developed
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the changing marketing environment...................7 4. Conclusion...........………………………………………………………....8 5. References………………………………………………………………...9 1. Executive Summary In the era of globalization and highly competitive business world, it is the goals and desire of every company to take a good portion of market share for their products in the market place. People in different geographic locations are more connected ever than before with advancement of internet and air travels. Online
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in the early 1990s that saw the country focus on the East Asia and Pacific regions as an economic framework for expanding ties and promoting economic growth. With the new expanded strategic vision – “Look East” policy 2, India has broadened the definition of its security interest in its strategic economic endeavors. It is generally seen that India’s partnership with ASEAN have had an impact on India’s economic, political, and security related involvement ‘in these larger, concentric coalitions around
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Management Faculty Research by an authorized administrator of Marshall Digital Scholar. For more information, please contact zhangj@marshall.edu. clash between entrepreneurship and stewardship or capitalism and spiritualism remains. The war between economics a~d ethics continues, using newer concepts as surrogates for past phrases (Rice, 1994). However, whether explained by global competition, continuous improvement, reengineering, telecommunications, virtual employees, pay-for-performance, management
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Issues in Business Management and Economics Vol.1 (3), pp. 047-060, July 2013 Available online at http://www.journalissues.org/journals-home.php?id=2 © 2013 Journal Issues Original Research Paper The adoption of mobile phone: How has it changed us socially? Accepted 7 July , 2013 Augustine Addo Institute of Entrepreneurship and Finance, Department of Entrepreneurship and Finance, Kumasi polytechnic, P. O. Box 845, Kumasi, Ghana. Author Email: augustine_addo@yahoo.co.uk Tel: +233263928024
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Chapter One Introduction The growing concept of globalization and the opening up of the world among countries have created an inter- country business (tourism), social (education), and cultural situations where people from different countries must learn the attitude and behavior of each other in order to engage in business and co-exist in this global world (Waldman & Rubalcava, 2005). Furthermore, Globalization has brought about intercultural marriage. In today’s world intercultural
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STUDY OF NURSES Zeynep Kalyoncu Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Ankara, Turkey Email: zkalyoncu@gmail.com Semra Guney Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Ankara, Turkey Email: semguney@hacettepe.edu.tr Mahmut Arslan Hacettepe University, Faculty of Economics and Administrative Sciences, Department of Business Administration,
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AAAJ 12,3 ``Interests'' and accounting standard setting in Malaysia Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur, Malaysia Keywords Accounting profession, Malaysia, Standards Abstract This paper offers insights into the conflicts and tensions within the Malaysian accounting profession and the power struggle therein to dominate the accounting standard setting process, within the context of a rapidly developing country. It shows how interest groups and parochial interests
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