Positioning and Differentiating HCS 539 Week 4 Positioning and Differentiating Houston is heavy in health care organizations. In order to survive within this market it is essential to position an organization so that it finds its niche in the area. Cypress Fairbanks (Cy-Fair) in located in a suburb of Northwest Houston along with its sister hospital Houston Northwest. Both facilities are owned and operated by the Tenet Corporation and follow under the Tenet umbrella. While the two are
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Marketing Strategy MKT306 Assignment July 2010 University of Sunderland, UK Joey Kwan Lay Kuan Student ID: 089111572 Table of Content Assignment Questions 1 Abbreviations Report 1.0 Executive Summary 2 3 4 2.0 Terms of Reference 3.0 Corporate Objective 4.0 Situational Analysis 4.1 Industry Analysis 4.2 SWOT Analysis 4.3 Competitive Advantage and Core Competencies 5.0 Recommendations 5.1 Segmentation Targeting and Positioning 5.2 Marketing Objectives and Goals 5.3 Marketing Strategies
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Hospital Corporation of America (HCA) Analysis CPT Christopher F. Drum, CPT Scott Stokoe, LTJG Ann-Marie Noad U.S. Army-Baylor University Graduate Program In Health Care Administration A paper submitted in partial fulfillment of the requirements for HCA 5325 Strategic Management of Health Care Organizations 12 December 2003 Executive Summary Hospital Corporation of America (HCA) is a well-established, international health care industry leader that provides patient services on two
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http://www.startribune.com/jobs/healthcare/44984647.html?refer=y The Changing Role Of The Pharmacy Technician • Article by: Nancy Giguere , Star Tribune Sales and Marketing • Updated: May 25, 2009 - 5:44 PM • In a changing healthcare environment, the role of the pharmacist has evolved from primarily dispensing to monitoring and managing drug therapy in collaboration with physicians and other providers. As a result, pharmacy technicians are beginning to take on some of the technical aspects of
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Defining the Problem: Since the admittance of Aspirin, the over-the-counter medicine (OCM) market has become highly saturated and highly competitive. One brand struggling to find the white space and remain an all-round market leader is Allround. They remain a frontrunner in many market areas including: brand awareness, brand trials, most frequently purchased, and conversion ratio. Where they start to fall down the market ladder is in their retention ratio. They are trailing by 3.4% in retention
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THE VALUE OF ANALYTICAL TOOLS IN COMPETITIVE ANALYSIS: HOME NURSING PROVIDERS ABSTRACT In business, analytics tool is a fast emergent field and there are many tools obtainable in the market to serve the essential needs of organizations. Analytical tools are used to help managers in making clear decision on the outcome of their findings enabling a shift in how businesses support operational decisions: from intuition to data-driven. Thus, analytics tools enable businesses to make better, more
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ACKNOWLEDGEMENT Praise is to Allah Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. Writing this report appeared to be a great experience to us. It added a lot to our knowledge while we were working on this project. If we say that this project is one of our memorable experiences in student life, then it would not be wrong. We owe profound gratitude to Lt. Col. Sohail Akram (R) for stimulating our creative abilities by assigning this report
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productivity while maintaining a positive employee affect through the use of various kinds of motivational plans. The nursing profession is one of many within healthcare that deal with a lot of stress and motivational issues. Currently nursing is facing a series of issues that makes understanding stress and motivation very important for healthcare managers. It was estimated by the US Department of Health Human Services in 2004 that by the year 2020 there would be a shortage of between 400,000 and 1
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OTC and Pharmacy as presented at the ESOMAR Global Healthcare Conference Contents Consumer Decision Making: 4 “How potent is my potion?” Intuitive judgments in consumer decision making for OTC products - By Anjali Puri, Director, Customized Products & Services Group, Asia Pacific and co-author, Sumeet Saluja, General Manager, Marketing at Glaxo SmithKline Consumer Healthcare Fast Moving Consumer Goods and OTC products: Zoom on marketing effectiveness - Abstract by Erk Maassen, and Robert
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Pharmaceutical and Medical Products Practice India Pharma 2020 Propelling access and acceptance, realising true potential The report is furnished to the recipient for information purposes only. Each recipient should conduct its own investigation and analysis of any such information contained in this report. No recipient is entitled to rely on the work of McKinsey & Company, Inc. contained in this report for any purpose. McKinsey & Company, Inc. makes no representations or warranties regarding
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