come with a promise to uphold the finest standards of excellence. Through extensive research and stringent product evaluation, we are pleased to bring you skincare, makeup and fragrance products that are both gentle and highly effective. Founder: Estee Lauder, the founder of the $8 billion company that bears her name, started her business with four skin care products and a simple premise: that every woman can be beautiful. Principles: We are dedicated to working together with uncompromising ethics
Words: 3650 - Pages: 15
Estée Lauder Inc. (EL) EL was founded 1946 and is in the personal care products manufacturing industry and produces makeup, skin care, fragrances, and hair care products (About Estée Lauder) (The Estee Lauder Companies Inc., 2011). EL includes brands like Estee Lauder, Aramis, Clinique, Prescriptives, Lab Series, Origins, MAC, Bobbi Brown, La Mer, Aveda, Jo Malone, Bumble and bumble, Darphin, American Beauty, Flirt!, Good Skin and Grassroots. EL is also a licensee for well-known brands like Tommy
Words: 695 - Pages: 3
1.0 INTRODUCTION 1.1 COMPANY’S BACKGROUND Estee Lauder Company was founded in 1946 by Estee Lauder and her husband Joseph Lauder. It is a manufacturer and marketer of four cosmetic product lines, which include skin care, makeup, fragrances and hair care products in the world. In U.S. prestige cosmetics category, Estee Lauder Companies has a market share of about 46 percent. In 1948, Estee Lauder established their first department store account with Saks Fifth Avenue in New York. During the next
Words: 314 - Pages: 2
Estee Lauder CASE STUDY ANALYSIS STRATEGIC MANAGEMENT (MGT 658) Prepared by: ACKNOWLEDGMENT Alhamdulillah, first of all we would like to thank ALLAH S.W.T as finally we were able to finish our assignments that have been given by lecturer to us. This task had been done with all afford by group members even though a little bit problem were happened among us while doing this assignment. Luckily all the problems can be settled down and we were able to adapt properly and wisely. Besides that
Words: 9721 - Pages: 39
Malik Yomen Estee Lauder Case Study Professor Hackenberg October 17, 2010 Estee Lauder Company was founded by Estee Lauder and her husband Joseph Lauder in 1946. Estee Lauder started the company by selling her first beauty products in beauty salons and hotels and established their first department store account with Saks Fifth Avenue in New York in 1948. Estee Lauder is now one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance
Words: 1394 - Pages: 6
Estée Lauder – 2008 Forest David: Francis Marion University A. Case Abstract Estée Lauder (www.elcompanies.com) is a comprehensive business policy and strategic management case that includes the company’s fiscal year-end June 2007 financial statements, competitor information and more. The case time setting is the year 2008. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the
Words: 3871 - Pages: 16
companies such as Coca Cola, Estee Lauder Companies Incorporation (Estee Lauder) and many others. Estee Lauder is a globally recognized manufacturer and marketer of prestige skin care, makeup, and fragrance and hair care products. Estee Lauder founded the Estee Lauder Company in 1946 and it’s headquarter is located in Midtown, New York. Estee Lauder comprises of popular brands such as Estee Lauder, Clinique, MAC Cosmetics and many others. According to Estee Lauder (2011), the purpose of Advance
Words: 3298 - Pages: 14
Strategy Analysis I. Company Introduction Founded in 1946, the Estée Lauder Companies, Inc. is one of an American corporation in New York City. Estée Lauder is a manufacturer and market of four cosmetics product lines: skin care, make up, fragrances and hair care products. By integrating “High-Touch” aspect into all day-to-day business activities, this technologically advanced, innovative company has gained a worldwide reputation for elegance, luxury and superior quality. Each of the company’s
Words: 4843 - Pages: 20
fragrance and hair care products • Estee lauder companies came in front in 1946 • ByEstee lauder and her husband Joseph lauder. • Estee lauder companies has 26 brands • Selling products in over 130 countries andterritories • Employs over 22000 people worldwide. VISION STATEMENT In a short, concise statement, Estee Lauder Companies Inc. stated their vision, i.e. “Bringing the best to everyone we touch.” MISSION STATEMENT “We (Estee Laude r) are a family company committed
Words: 598 - Pages: 3
1. INTRODUCTION 2.1. COUNTRY OF JAPAN Japan is an island nation in East Asia. Located in the Pacific Ocean, it borders China, North Korea, South Korea, Russia, Taiwan, the Sea of Japan, the Sea of Okhotsk, and the East China Sea. It is an archipelago of 6,852 islands, most of which are mountainous and many are volcanic. The government system is a parliamentary government with a constitutional monarchy. The chief of state is the Emperor and the head of government is the Prime Minister. Japan
Words: 2304 - Pages: 10
