The - Vichy - L'Oréal Groupe - Axe/Lynx/Ego - Unilever Group - Clinique - Estée Lauder Cos Inc - Calvin Klein - Coty Inc Premium men.s deodorants: - Vichy - L'Oréal Groupe - Biotherm - L'Oréal Groupe - Kenzo – LVMH Moet Hennessy Louis Vuitton SA - Giorgio Armani - L'Oréal Groupe - Clarins - Clarins SA Premium men.s hair care: - American Crew - Colomer Group, The - Redken - L'Oréal Groupe - Aveda - Estée Lauder Cos Inc - Matrix - L'Oréal Groupe - Shiseido - Shiseido Co Ltd Premium
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Part 1: The introduction of EL company The Estée Lauder Companies Inc., founded in 1946 by Estée and Joseph Lauder, is one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. Their products are sold in over 150 countries and territories under a number of well-known brand names. They are also the global licensee for fragrances and cosmetics sold under various designer brand names. Each brand is distinctly positioned within the market
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years history, P&G was strong in brand quality reputation, price competition, scales of economic, variety of products, and brand recognition but it still have some strong competitors such as Unilever, Colgate-Palmolive, Playtex Products, Avon, and Estee Lauder. The distribution and segmentation are quite similar to P&G. P&G was a manufacturing company that prided itself on the quality of its products. To achieve such high quality, P&G had to ensure it had the right machines and
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Case Analysis of L’Oreal Zhang Jiameng (Bryna) 0930822 Dr. Vijay Patel 2015.12.08 Table of Contents Overview and History…………………………………………………………….pg3 Current Situation and Major Issue…………………………………...………… pg3 Competitive and SWOT Factors ………….……………………………………..pg4 Major Objective and Why………………………………………………………..pg8 Alternatives and Assessment…………….……………………………………….pg9 Recommendation and Implementation…………………………………………pg10 Work Cited……………………………………………………………………….pg12 I. Overview and
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character is woody," says Guéros. Pretty Nina by Nina Ricci (50ml), $89 According to fragrance expert Michael Edwards, this trend is evident in a range of fragrance offerings across prestige, celebrity and niche fragrance categories. "Sensuous by Estée Lauder, Sycomore from Chanel's Les Exclusifs range, A Velvet Hour by Kate Moss, Sweet Lime & Cedar by Jo Malone and Thierry Mugler's Miroir de Vanities are all very different interpretations of this new take on a woody theme for feminine fragrances,"
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Toiletries where makeup solely contributed $22.5 billion (ScienceDirect, 2005). The cosmetic industry is very competitive with the presence of those largest global players. They are L’Oreal, Unilever, Procter & Gamble, Johnson & Johnson, Avon, Shiseido, Estee Lauder, Revlon, Mary Kay and Max Factor. (Drug & Cosmetic Industry, 2000). 2.0 Behaviour analysis 2.1 Internal Consumers may choose products that can be used to express consumer personality, social status or to fulfil their internal
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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
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Real World Applied Learning Project: Personal Products (PG) A Basic View of Fundamental of Stock Market Fundamental Analysis: 1. Discuss the impact of the general level of economic activity (Observe the performance of the 10 leading indicators for the past 6 months. Compare this with changes in stock prices and interest rates http://www.conference-board.org/pdf_free/press/TechnicalPDF_4457_1334824007.pdf Comments: from September 2011 to Mar 2012, the US leading index has slightly increased
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Table of Contents I. Executive summary: 1 II. Current market situation: 1 1. Market description: 1 2. Product Review: 2 3. Competitive Review: 3 III. Strengths, Weaknesses, Opportunities and Threat Analysis 6 1. Strengths: 6 2. Weakness: 7 3. Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy:
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