extending and developing the foundations of marketing such as the marketing concept, the exchange process and customer satisfaction to internal customers” (2012, para. 1). Today within the concept of internal marketing, we see a trend towards a service economy, where there is a convergence of marketing concepts, corporate identity, quality of service and human resources management. There also appears to be a shift in marketing more to the sales side than in the advertising. As Dr Pedroza explains, “happy
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society today. It is a tactic for companies to “give back” to the communities they operate in and it includes the companies’ economic, legal, ethical, and philanthropic responsibilities to society in addition to the their fiduciary responsibility to shareholders. When executed correctly it can help companies meet these responsibilities and fulfill certain ethical obligations to society at large. Coca Cola is a company that maintains that CSR is one of its major responsibilities as the world’s largest
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develop volunteerism programs where employees can volunteer for non-profit organizations and, in turn, the company will intiate rewards through matching donations back to the non-profit organizations. This allows employees to donate their time to issues they are passionate about and extend an extra hand financially through company contributions. Walmart epidemizes the network of lending an extra hand through a financial contribution. The company is not only passionate about making
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worldwide across 60 countries on six continents, and with a market capitalization of over $USD 50 billion. Ranked in American Express/SAP survey as 49 of the Top 100 global retailers, and consistently on the list as one of the best global corporations to work in Forbes magazine, the Starbucks brand is synonymous with success (Starbucks: Global Coffee Giant Has New Growth Plans. 2013). Starbucks Coffee Corporation’s Stewardship in how it conduct Business Starbucks leadership knew that its frontline workforce
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success or failure could mean loss wages, or bonuses. Human Rights Issues One of the areas that PharmaCARE should address immediately is the human rights issues associated with their work force in Colberia. They currently treat their indigenous works with little regard, low pay and harsh working and living conditions; while catering to their executives with luxury billeting, and other recreational luxuries. Not addressing these issues immediately will ruin PharmaCARE’s reputation globally, leave room
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Daniel P. Sullivan University of Delaware Pearson Education International Contents Preface 29 About the Authors • PART ONE 39 BACKGROUND FOR INTERNATIONAL BUSINESS 44 1 Globalization and International Business 45 49 44 CASE: The Global Playground Introduction 48 W h a t Is International Business7. The Forces Driving Globalization 50 Factors in Increased Globalization 51 What's Wrong with Globalization? 56 Threats to National Sovereignty 56 Economic Growth and Environmental
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CODE: FS3032C TITLE: Capital Markets: Investment & Portfolio Management BRIEF DESCRIPTION: The world of finance has changed tremendously in the last few decades. Domestic financial markets are integrating more and more and businesses are becoming global. As the core component of the world of finance, capital markets have experienced some far-reaching
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For many years, Nike Inc has been known worldwide as the champion of athletic gear producers, being a global leader in business and marketing. The company experienced a tremendous growth between 1970s and 1990s, dominating the global athletic footwear and apparel market (Cartey, 2002). However, in 1990s, Nike started facing a fierce criticism for its unethical practices of conducting business in developing countries. Critics accused Nike for poor working conditions, exploitation of cheap overseas
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write a case report that focuses on an ethical issue faced by a real-life organization, a specific industry, or a business profession. Following is a suggested outline for the case written by your group: I) Background Information (e.g., corporate history) II) The Central Ethical Dilemma(s) III) Alternative Ways to Deal With the Ethical Dilemma(s) IV) Possible Consequences and Implications of Alternative Solutions V) Ethical Theories That Are Applicable to This
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Problem Solution: Global Communications University of Phoenix Problem Solution: Global Communication While remembering the stakeholders’ rights Global Communication (GC) is facing a myriad of challenges to maintain its competitive edge. A premature attempt to increase the bottom line could result in a worsening of the financial situation due to organization behavior. Global Communication must remember the desired end state while remembering the methodology to achieveing that emd
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