Ethics And Advertising

Page 10 of 50 - About 500 Essays
  • Premium Essay

    Business Ethics

    Business Ethics UTALITARIAN What are the most important types of ethical standards to apply in business activities? Utilitarian ethic claims that something is right to the extent it diminishes social costs and increases social benefits. Ethic of rights, closely associated with Kantian duty ethic, claims that one should always consider and respect people’s rights to freedom and well-being. Aristotelian virtue ethic evaluates the moral character of persons or groups. As articulated by Mill and

    Words: 2796 - Pages: 12

  • Premium Essay

    Moral Issues in Stakeholder Selection

    Analysing moral issues in stakeholder relations Johanna Kujala Introduction Empirical research on business ethics has traditionally concentrated on examining managers' attitudes to\yard unethical behaviour (e.g. Izraeli 1988, Preble & Reichel 1988, Small 1992) or toward moral dilemmas presented in scenarios (e.g. Cohen et al. 1993, Cruz et al. 2000, Kujala 2000, Reidenbach et al. 1991). A lot of attention has also been given to case studies describing lifethreatening or demanding situations

    Words: 5220 - Pages: 21

  • Premium Essay

    Business

    INTI INTERNATIONAL UNIVERSITY COURSE STRUCTURE COURSE: MGT3219 Business Ethics (4 cr.) PREREQUISITE(S): None COURSE DESCRIPTION: This module provides students with sound understanding of the moral principles that governs corporate, group and individual responsibilities in everyday business operations LEARNING OBJECTIVES: The aims of this course are to enable students to: 1. Introduce students to the ethical concepts that are relevant to resolving moral issues in business

    Words: 698 - Pages: 3

  • Premium Essay

    Unethical Marketing of Prescription Drugs

    Unethical Marketing of Prescription Drugs: Misleading Direct-To-Consumer Advertising and Disease Mongering. October 3, 2011 Unethical Marketing of Prescription Drugs Introduction The purpose of this ethical paper is to investigate the marketing tactics being used by pharmaceutical companies and discuss the ethical issues involved. The primary source of information discussed in this paper was gathered from analysis of business and scholar journals, case studies, and current news articles

    Words: 3386 - Pages: 14

  • Premium Essay

    Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

    and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Samuel Morgan Professor: Christina JG Williams, Esq. LEG 500 – Law, Ethics, and Corporate Governance May 21, 2015 Abstract The relationship between legal and ethics has long been strained and confusing to understand. In today’s business, ethics actually consist of a subset of major life values learned since birth. Many in business use these life values to make decisions that have been passed down from

    Words: 3933 - Pages: 16

  • Free Essay

    Direct to Consumer Advertising

    Business Ethics Second Paper – Deontological Analysis June 19, 2013 Direct-to-Consumer Drug Advertising: Ethical or Not? The United States and New Zealand are the only developed countries that allow direct-to-consumer advertising. Whether the practice of direct to consumer advertising is beneficial to the consumers or not is a highly debated subject with both positions presenting sound reasoning for their position. Whether the practice is beneficial or not to the consumer is not

    Words: 1068 - Pages: 5

  • Premium Essay

    Case Assignment #1 Busi 600

    Case Assignment #1 1 Build the management-research question hierarchy. 1 Management Dilemma: Is Penton Media using a outdated method of marketing to gather advertising revenue. If so, will Penton Media see lower then usual advertising revenue if more efficient methods of inquiring advertisement are not adopted instead of the reader service cards. - Yes, The study conducted by Penton media proves that due to information technology methods that were virtually non-existent in 1992

    Words: 1249 - Pages: 5

  • Premium Essay

    The Ethics of Marketing -- the Use of Sex, Alcohol, and Children

    The Ethics of Marketing The Use of Alcohol, Sex, and Children Business Ethics 11/23/2013 Introduction The American Marketing Association defines marketing as, the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (www.marketingpower.com) This practice dates back to the 1450’s when the Gutenberg invented the first movable type, which allowed mass

    Words: 5845 - Pages: 24

  • Free Essay

    Code of Ethics for Ceylon Tv Channel

    | Business Ethics and Environmental Management | Individual assignment | Code of Ethics for Ceylon TV Channel (Pvt) Ltd. | | HDBM-F-112112 | 2/27/2012 Introduction Telecommunication is a well established and a rapidly growing industry in Srilanka. Television, as an almost 100percent penetration medium, provides an ideal platform to television viewers to involve and participate and to get updated on current events and ongoing situations. Ceylon TV Channel (Pvt) Ltd. Ceylon TV

    Words: 1816 - Pages: 8

  • Free Essay

    Legal and Ethical Consideration in Marketing, Product Safety, and Intellectual Property

    Ethical Consideration in Marketing, Product Safety, and Intellectual Property Terra Bradley LEG500, Law, Ethics, and Corporate Governance Professor Lateefah A. Muhammad 17 March 2014 Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property In this paper I will identify three ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety. I will argue against Direct-to-Consumer (DTC) marketing

    Words: 3153 - Pages: 13

Page   1 7 8 9 10 11 12 13 14 50