THE ROLE OF MARKETING MIX STRATEGY IN DETERMINING CONSUMER PURCHASES DECISION. A CASE STUDY OF GIVANAS NIGERIA LIMITED. BY AJIBODU OLAYEMI OLUGBENGA MATRIC NO. ADP11/12/H/0460 A PROJECT REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT AND ACCOUNTING FACULTY OF ADMINISTRATION, OBAFEMI AWOLOWO UNIVERSITY ILE IFE. IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MASTER OF BUSINESS ADMINISTRATION (MBA.) 2013. CERTIFICATION
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promotion, and place. The Product strategy defines the tactical resolution and details of the product; The Price strategy defines the tactical purpose and details of the pricing; The Promotion strategy describes the tactical purpose and details of advertising and communicating the product to rich its target audience; and the Place strategy describes the tactical purpose and details of hoe the product/service will be distributed (eBook). 2) The marketing managers can control the four P’s of the marketing
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client base (600) will be loyal and stable. * How to develop a new marketing plan so that it will be more cost-effective. (unnecessary marketing expenses will decrease by approximately $550 per year) Analysis: Due to Best Financial’s good work ethic and values, its sales level and client base had been growing steadily throughout the years. However, things have changed right now, the recent loss of the top client-Gerald Young was a wake-up call for both Linda and Best Financial. First, the competition
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communicating knowledge and information to a multitude of people (Livesey n.p). There are different forms of mass media, ranging from print, to broadcast, to internet advertising and outdoor or mural media. Print media covers newspapers, magazines and journals, while broadcast media consists of television and the radio. Internet advertising media covers social networking sites and world wide web pages, while on the other hand, outdoor
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Neuromarketing: The New Frontier of Marketing Throughout our class discussions and papers written, we have debated opposing arguments about the ethical repercussions of marketing to children. In this paper I have decided to take it to an alternative level and evaluate the forefront of marketing, where it is heading, how it works, and attempt to bridge the gap on how this form of research affect children of various ages. Along with all of this, another debatable topic is the moral and ethical issues
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Abstract In today`s marketplace business ethics is very important that companies set code of ethics to follow in their transactions. This becomes a high profile concern, so companies, in their decision making process, urged these moral value to be taken seriously into consideration not only because these ethical rules express to managers and employees the position to take when acting or deciding on behalf of the firm, but also the company`s image depends on the level of honesty, fairness, and integrity
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Ethics Case | | BYP1-6 | | Wayne Terrago, controller for Robbin Industries, was reviewing production cost reports for the year. One amount in these reports continued to bother him—advertising. During the year, the company had instituted an expensive advertising campaign to sell some of its slower-moving products. It was still too early to tell whether the advertising campaign was successful.There had been much internal debate as how to report advertising cost. The vice president of finance
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INTRODUCTION TO ETHICS WHAT IS ETHICS Ethics is a major branch of philosophy, encompassing right conduct and good life. It is significantly broader than the common conception of analyzing right and wrong. A central aspect of ethics is "the good life", the life worth living or life that is simply satisfying, which is held by many philosophers to be more important than moral conduct. Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing"
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Max Satory The Adverse Effects of Marketing to Children Marketing to children has become an epidemic in recent years. With pure profits in mind, corporations are advertising to children as young as toddler age to instill an obsessional desire for their products (Oksenkrug). With Children ages two to fourteen influencing over 40 times the household spending then they did in the 1960’s and children’s access to electronics at an all time high, marketer’s focus has shifted primarily to children (Zoll)
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Business ethics can be examined from various new perspectives, including the perspective of the employee, the commercial enterprise, and society as a whole. Very often, situations arise in which there is conflict between one or more of the parties, such that serving the interest of one party is a detriment to the other(s). For example, a particular outcome might be good for the employee, whereas, it would be bad for the company, society, or vice versa. Social responsibility of business ethics and
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