laid the ground work for what the book is about – ethics. He felt that the code and practice of advertising calls for at the very minimum, a respect for the ideals of advertising which are truth, honesty, decency and legality. Advertising should also show respect for cultural values and prepared with a high sense of social responsibility. Having been a member of Rotary International for years, he could not resist the temptation to depict Advertising Guidelines along the lines of the Rotary 4-Way Test
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NEW CODE OF ETHICS FOR CPA’s” Atty. Eranio L. Punsalan Chairman Ethics Board Philippine Institute of Certified Public Accountants PICPA New code of ethics for CPAs y Atty. Eranio L. Punsalan A Presentation to PICPA, 20 March 200 Agenda Code of Ethics for Professional Accountants in the Philippines Modifications to the IFAC Code to consider Philippine regulatory requirements and circumstances Contents of Code of Ethics for Professional Accountants in the Philippines Code of Ethics for Professional
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Running head: Business Ethics Research Paper Direct to Consumer Marketing of Prescription Drugs Abstract Advertising of prescription drugs remains a controversial topic due to the American citizen health and the doctor-patient relationship. There have been many changes in the federal regulation of print and broadcast advertising over the past twenty years. This has been a gray area of regulatory developments since the original Pure Food and Drugs Act of 1906, which limits the informal and indirect
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Current Ethical Issues Noah Morrison Organizational Ethics and Social Responsibility/XMGT 216 4/29/12 Lisa Henry Axia College University of Phoenix Current Ethical Issues This paper will explore the ethical issues that may become involved when dealing with my chosen theoretical organization. The organization that I choose was Riordan Manufacturing. This company is a plastics manufacturer that creates beverage containers and other plastic containers for soft drink and
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Nature and Scope of Marketing Ethics O.C. Ferrell, Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque, NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse
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MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS 10.2478/cris-2013-0005 MINI COOPER: MARKETING STRATEGY, DIGITAL MARKETING, BRAND & ETHICS MARIIA MOISEIEVA The report is designed to examine, analyse, and evaluate where appropriately the current Mini Cooper’s marketing strategy, its digital marketing initiative, branding, and the importance of ethical values in Mini Cooper as well as other organisations. That is important for understanding of the practical applications of
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basis of gender (Ferrell, Fraedrich & Ferrell 2009, p. 70). Secondly, it highlights that abusive or intimidating behaviour is not acceptable in the workplace (Ferrell, Fraedrich & Ferrell 2009, p. 64). Thirdly, it identifies the role that an effective ethics program can play in avoiding ethical and legal problems (Ferrell, Fraedrich & Ferrell 2009, p. 212). Businesses should not discriminate against employees on the basis of gender. Discrimination refers to ‘the making of a difference in particular
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Nature and Scope of Marketing Ethics O.C. Ferrell, Ph.D. Professor of Marketing Creative Enterprise Scholar The Robert O. Anderson School And Graduate School of Management MSC05 3090 1 University of New Mexico Albuquerque, NM 87131-0001 Phone: (505) 277-3468 ocferrell@mgt.unm.edu Nature and Scope of Marketing Ethics INTRODUCTION Marketing ethics is viewed as important because of marketing’s interface with many diverse
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® Academy o/ Management Executive. 2004. Vol. 18. No. 2 Business ethics and customer stakeholders O.C. Ferrell A common view of the firm holds that employees, customers, shareholders, and suppliers are key organizational stakeholders.^ While obligations to these stakeholders are sometimes considered to be motivated by organizational self-interest, the ethical perspective asserts the rightness or wrongness of specific firm actions independently of any social or stakeholder obligations.^ Customers
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America Online (AOL) In the early 1980s, Case felt there was a latent market for user friendly online services. The online services provided at that time were very complex and costly and provided poor quality content. Believing that the online service market would evolve into a big industry in future, Case, Jim Kimsey and Marc Seriff founded AOL in 1985. The company was initially incorporated as Quantum Computer Services (Quantum). Quantum provided online services to consumers via PC modems.
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