ethical, legal, and social responsibilities when appealing to consumers. Marketing ethics means being sensitive to people of all races, ethnicities, and even religions by not marketing products that may offend these groups. Most companies usually create policies surrounding ethics in their marketing. Good marketing ethics is vital to retain long-term consumers. A company should have good social responsibilities in their marketing also. Promotion of good social responsibilities can lead to repeat customers
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Unethical Marketing of Prescription Drugs: Misleading Direct-To-Consumer Advertising and Disease Mongering. October 3, 2011 Unethical Marketing of Prescription Drugs Introduction The purpose of this ethical paper is to investigate the marketing tactics being used by pharmaceutical companies and discuss the ethical issues involved. The primary source of information discussed in this paper was gathered from analysis of business and scholar journals, case studies, and current news articles
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Innovation, Ethics, and Entrepreneurship Morgan P. Miles Linda S. Munilla Jeffrey G. Covin ABSTRACT. This paper is a response to Ray’s (2004) recent proposal that the intellectual property rights (IPR) attached to potentially life saving/life sustaining innovations should become public goods in cases where markets are either unable or unwilling to pay for the creation of the intellectual property. Using a free market approach to innovation based on Western moral philosophy, we suggest that
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successful, enjoyable participation in a positive team experience for Units 8–10. In this assignment, you will research and compose descriptions of a fictitious anonymous company's five functional areas. Further, you will explore organization’s code of ethics and executive summaries of reports to understand what they are and how to compose them. Your main task is to develop a broad overview of the mission and purpose to be prepared to participate in the team activity for Unit 8. Note: Your assigned
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and agreements Legal realism in diverse countries led to key choices that entail marketing. These consist of the capability to make particular claims, the capability to sell products in particular ways, the variety of business practices that take place, and a variety of aspects. These aspects should be understood and well thought-out when creating marketing plans. Other aspects that influence marketing compose of social accountability and environmental factors. In various cultures these issues
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Ethical Marketing In the ever-increasing world of gaining a competitive advantage through marketing, companies must find ways to communicate their message in an ethical manner. By maintaining a high level of ethics and a sound commitment to corporate social responsibility, companies are can grow respectable brand images in their efforts to build brand reputation. One such company in the insurance industry is AFLAC. Understanding and applying the six pillars of the marketing code of ethics enables
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The Legal and Ethical Considerations of Marketing in America Winfred Muthusi Grand Canyon University: BUS-340 11/ 06/ 2014 Introduction It is very important for organizations to be ethical in all their transactions. This fosters trust from the society as a whole and good performance from the company. To add to that companies have to be very straight forward without engaging in any illegal acts. As much as being ethical and honest is what is expected from companies, there are many that do
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Marketing ethics To judge a marketing activity is ethical or not, there are few areas to check. The marketing mix, known as four Ps, consists of product, price, promotion and place. For the product side, all the substantial risks of the products should be disclosed. In the points of price, it should not be too high. In the area of promotion, misleading or deceptive advertising should be avoided. In terms of place, coercion in the marketing channel should not be used. In the following essay, KFC
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Assignment 2 – Philosophy of Science Sofia Ellmén, 072270 QRM, 23019 Instructor: Veronica Liljander Individual assignment 2 HT 2011 The aim of marketing research is to conduct empirical studies, which generate theory through the findings that the researcher makes in his or her study. In marketing research the object of research is usually concerned with consumer behavior and other social matters. When conducting academic research, one must not only be familiar with the appropriate
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Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Samuel Morgan Professor: Christina JG Williams, Esq. LEG 500 – Law, Ethics, and Corporate Governance May 21, 2015 Abstract The relationship between legal and ethics has long been strained and confusing to understand. In today’s business, ethics actually consist of a subset of major life values learned since birth. Many in business use these life values to make decisions
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