Introduction Cross cultural marketing refers to the strategic process in which marketing is conducted among people whose culture differs from that of the marketer. The differences in culture occur in various aspects like social norms, values and language. The differences also include such aspects as the living styles and education of the people. This paper addresses the need for company A which is US based to understand cross cultural marketing in China. The paper clearly defines the
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MRKT 5000 Midterm 2013 Webster University 1) What are the four variables of the marketing mix? Who controls the marketing mix variables? Explain briefly. Product, distribution, promotion, and price are what make up the mix, while the marketing managers are the ones who control the variables. It is their job to match the needs of the customers with the desired marketing mix, and it’s crucial for the marketing managers to look at their target group and decide the level each variable needs to
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| 31-50 | 40% | 40% | 51% | 52% | 61% | >51 | 28% | 31% | 33% | 37% | 33% | 1. What further information would you need to analyse information on market and business needs to identify marketing opportunities? Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organisation’s own record of their performance, in this case is the daily sales report. Secondly, specially commissioned
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Can Ethics get? John-Miguel Onkony Course: Bus 520 Fall Quarter 2011 1. Discuss how personal differences and preferences can impact organizational ethics? First of all, we have to know that every person that works in any company or organization has his or her differences and preferences ethics. Each
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management structure in the organisation, respectively top level (i.e. president and CEO), middle level (i.e. marketing vice president, finance vice president, and human resources vice president), and bottom level (i.e. different line managers of training & development). There is a possible evolving HR organisation example, which will be indicated the following article. Business policy and code of ethics are very important to the organisations that can help the firms to be more competitive. Human resources
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Purchasing Ethics and how it Changes the Global Marketplace Assignment 3.4 Mike Wooddell ERAU LGMT 536 – Purchasing for Logistics and Supply Chain Management June 17, 2015 Abstract As organizations increase their global footprint, the need for reliable, ethical, and sustainable suppliers also increases. Understanding this need, more businesses are engaging suppliers that are the most cost effective and not necessarily the most ethical. This brings me to the research of purchasing ethics. Specifically
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that are exchanged directly from producer to customer without ownership rights. Or Services are acts, efforts or performances exchanged from producer to user without ownership rights (Solomon, et, al. 2009). Services can be tricky to sell and the marketing approach for them is much different than the approach for products. Some companies offer both products and services and must use a mixture of styles; for example, a store which sells computers also tends to offer services such as helping people select
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Codes of ethics and conduct have proliferated in part because of increasing public concern about the way companies do business. Codes of ethics, which govern decision-making, and codes of conduct, which govern actions, represent two of the most common ways that companies self-regulate. Although often associated with large companies, these codes provide direction to employees and establish a public image of good behavior, both of which benefits businesses of any size. A code of ethics is a document
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Neuromarketing: The New Frontier of Marketing Throughout our class discussions and papers written, we have debated opposing arguments about the ethical repercussions of marketing to children. In this paper I have decided to take it to an alternative level and evaluate the forefront of marketing, where it is heading, how it works, and attempt to bridge the gap on how this form of research affect children of various ages. Along with all of this, another debatable topic is the moral and ethical issues
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