customer oriented culture in purchasing and Supplies functions; customer sourcing and identification of their needs; identifying products/services offered by customers; effective point and means of serving customers; after sales service to customers; ethics and customer service; effective communication and customer service; bar coding and delivery of product/service to customers; measuring customer satisfaction; handling of difficult and hostile customers. Teaching Methodology Lecture, problem-based
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......................…….. 4 Quality Production ………...…...……………………………………………...………… 6 Good marketing Strategy……………………………………………………...…..………6 Global availability………………………………………………………………..………..7 Consistent innovation………………………………………………………………...……7 Communication across cultures…………………………………………………...………8 Assessing the environment………………………………………………………..………9 Interdependence Social Responsibility and Ethics……………………..……….……….11 Conclusion ………………………………………………………………….…….….….10 Bibliography…………………………………………………………………
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University of Phoenix Business Ethics Case BUS/415 Carrie Miranda Derk Adams January 7, 2011 1. What kind of paper is the National Enquirer? National Enquirer is a supermarket tabloid founded in 1926; founded William Radolph Hearst. In 1926 the paper was known as New York Enquirer and then purchased in 1952 by Generoso Pope, Jr. Pope purchased the paper and used strategic marketing skills by establishing the paper into supermarkets racks across the country in the 70's. Pope knew the paper
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Ethic Issues Paper MGT/216 Organizational Ethics and Social Responsibility 08/31/2010 Cindy Joseph Ethic Issues Paper What are business ethics in today’s world? What ethical issues within today’s business environment affect our community and organizations? These topics will be addressed in the following paragraphs. Before one can begin to address ethical business issues that affect our community and organizations, one must first define what business ethics are. Business ethics as
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Business Ethics Case 3.5 Business Ethics The National Enquirer, Inc., is a Florida corporation with its principal place of business in Florida. It publishes the National Enquirer, a national weekly newspaper with a total circulation of more than 5 million copies. About 600,000 copies, almost twice the level in the next highest state, are sold in California. The National Enquirer published an article about Shirley Jones, an entertainer. Jones, a California resident, filed a lawsuit in California
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1 Kolb-01.indd 1 Introduction to Uses and Methods of Marketing Research 2/7/2008 6:10:15 PM Kolb-01.indd 2 2/7/2008 6:10:16 PM 1 1 2 3 4 5 Introduction to Marketing Research Learning Objectives Recognize that research is an integral component of marketing strategy Define marketing research Describe the development of marketing research as a profession Explain how marketing research is incorporated into the marketing plan Discuss the importance of conducting ethical research
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Industry Analysis * Outlines the main issues facing the industry and it’s global value chain Innovation has never been more important than it is today. It’s the main issue facing Nike industry. Innovation. It’s Nike’s growth engine. It’s what they athletes, consumers and investors expect of them – and always have. It’s what they expect of themselves. It enables new heights in performance and raises the bar for their industry and beyond. We focus sustainable innovation on our biggest areas
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Kayla Conley has a great future ahead of her. Ms. Conley, from Dover, Delaware, wants to pursue her career in Marketing . In the future she plans to become a CEO of a Marketing Firm. With her passion for this major she believes she’s going to be a great success. Marketing is going to help Kayla become a success person in her career. Being a successful person in her career she’s gonna have to take the task of being happy in her career, speaking to people that will lead her in the right track, and
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Ethic and Corporate Responsibility 2 Nehemiah Leary Legal 500 Professor Morris In our society, we as consumers are continuously being bombarded by advertising ads on T.V and billboards and highways to promote the latest product. a user isn’t always looking at the product or reading the safety warning on the item; they are only looking at who and what athlete and movie star promotes this latest product. For example, Gatorade always uses high profile athletes or famous people to promote its
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4. Various companies' attempts to "go green" reflect a ________ orientation. a. sales b. societal marketing c. marketing d. production 5. The internal capabilities of a firm include all of the following EXCEPT: a. its talents. b. its manufacturing processes. c. its products. d. its consumers. 6. Which of these issues would NOT be a major concern to the societal marketing orientation? a. fossil fuel emissions b. maximizing market share c. child labor d. diversity 7
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