GLOBAL BUSINESS MANAGEMENT (MGT380) DEGREE IN BUSINESS STUDY (BBA) MODULE HANDBOOK Instructor: IMRAN KHAN Office Timing: 0930-1730 Faculty of Business Administration Department of Management Sciences CONTENTS S.No | Topic | Page No. | 1. | Module Handbook | 1 | 2. | Contents | 2 | 3. | Introduction | 3 | 4. | Contacting the Module Instructor | 3 | 5. | Aim for this Course | 3 | 6. | Prerequisites | 4 | 7. | Teaching and Learning Strategies | 4 | 8. | Learning outcomes
Words: 2534 - Pages: 11
they make sure their companies balance the short-term and the long-term in their planning. They invest in promising new businesses while maintaining leadership positions in high growth businesses. They are focused on sustainability, and constantly review key economic, environmental, and employee health and safety indicators to ensure they are on the right path. This past year they established an internal innovation fund to keep them at the leading edge of transforming health and well-being. The
Words: 2088 - Pages: 9
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities Author(s): Robert V. Kozinets Source: Journal of Marketing Research, Vol. 39, No. 1 (Feb., 2002), pp. 61-72 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1558584 . Accessed: 30/09/2014 11:21 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a
Words: 10429 - Pages: 42
lasting, socially grounded, and culturally portable ideas about marketing, as well as to help each reader look at both the context of exchange and at markets themselves in a more holistic way. Course Texts All readings are required, not recommended. Article or chapter length readings will be in the course pack. While considerable care has been taken to provide some books through the library, students are strongly encouraged to buy their own copies. Several of these books are “classics” and several are
Words: 3404 - Pages: 14
Abstract A regulatory agency related to prevention and monitoring of communicable diseases will be identified. The impact in which this organization protects and serves the health industry and its communities will be revealed. A primary health care organization that is directly responsible for reporting to the disease control agency will be described. The correlation between both the Center of Disease Control (CDC) and ProMedica Health System (PHS) will be presented as to their responsibilities
Words: 2839 - Pages: 12
In Press, Business Ethics Quarterly Getting to the Bottom of “Triple Bottom Line”* by Wayne Norman and Chris MacDonald March 2003 Abstract: In this paper, we examine critically the notion of “Triple Bottom Line” accounting. We begin by asking just what it is that supporters of the Triple Bottom line idea advocate, and attempt to distil specific, assessable claims from the vague, diverse, and sometimes contradictory uses of the Triple Bottom Line rhetoric. We then use these claims as a basis
Words: 10518 - Pages: 43
Organizational Cultures The subject of organizational culture has become a popular subject for academic and practitioners alike (Schein, 1990). The increased popularity of the subject has provided an abundance of literature that is available today. The problem with the subject of organizational culture is the difference of opinions on different aspects of the subject among the different authors. The concept itself is not even well defined as different authors provide a variety of definitions
Words: 5885 - Pages: 24
Organizations Senior Capstone ThesisBy Ruth Harper TABLE OF CONTENTS ABSTRACT 2INTRODUCTION 2LITERATURE REVIEW 3METHOD 7 RESULTS 8 Circumstances Surrounding Traditional MediaExplanation of Social Media and Social JournalismSocial Media ToolsMySpaceDiggFacebook TwitterCurrent Event Case StudiesMumbai attacks (2008)Bozeman, Mont., explosion (2009)Iran Protests (2009)Fort Hood shootings (2009)Ethics, Journalism and Social Media The Future of Journalism: Social Media‟s Continuing Effects on News
Words: 9498 - Pages: 38
The past thirty years have witnessed the most powerful emergence of entrepreneurial activity in the world. Entrepreneurs are now described as aggressive catalysts for change in the world of business; individuals who recognize opportunities where others see chaos, contradiction, or confusion. They have been compared to Olympic athletes challenging themselves to break new barriers, to longdistance runners dealing with the agony of the miles, to symphony orchestra conductors who balance the
Words: 6402 - Pages: 26
contingency theory defined three styles of leadership: the authoritarian, democratic and laissez-faire leadership styles, that each were suited to certain situations. Later on, Fred Fiedler distinguished between two types of leaders: relationship-oriented and task-oriented leaders. By the 21st century, leadership could be viewed from a personality perspective, focus of group processes, as an act, or as a behavior. With the growing complexity of agreeing upon a single generally accepted definition of leadership
Words: 2430 - Pages: 10
