Hong Kong Disneyland – Case Discussion MSBC650 – Integrated Marketing Communication Hong Kong Disneyland Outline of Discussion Plan I. Overview a. Hong Kong 1997 – 1999 b. Disneyland i. America ii. France iii. Japan c. Disneyland in Hong Kong II. SWOT Analysis a. Strengths i. Appeal to Chinese culture ii. Communications conducted in three different languages b. Weaknesses
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Case 2-1: The Not-So-Wonderful World of EuroDisney – Things Are Better Now at Paris Disneyland 1. What factors contributed to EuroDisney’s poor performance during its first year of operations? What factors contributed to Hong Kong Disney’s poor performance during its first year? Europeans failed to “go goofy” over Mickey in part because of the high prices of the theme park and nearby hotels. Families were reluctant to spend the $280 a day needed to enjoy the attractions of the
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Analysis 3 2.1 PEST 3 2.2 PEST Analysis Overview 6 3. Internal Analysis 7 3.1 SWOT Analysis 7 3.2 Implications of Assessment 9 4. Industrial Analysis 10 4.1 Perceptual Map of Disneyland Hong Kong & its competitors 10 4.2 Porter’s 5 Forces 11 4.3 Porter’s 5 Forces Overview 14 5. Objectives 15 6. Strategy 15 6.1 Ansoff Growth Matrix 16 6.2 Position 17 6.3 Reposition
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CASE STUDY Title: Hong kong Disneyland: Chinese Tourist’s Behavior and Disneyland’s Internationalization Strategy Executive Summary : This is about how Hong Kong Disneyland will overcome the problems they are facing through the competition they have against the rapid growth of tourist visitors of Ocean park. They have a failing strategy on how they can attract tourist just like how Ocean Park did it successfully . So they need to find out how they can again stand out from being under the
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SWOT analysis of Disneyland Hong Kong Theme Park Strengths: Hong Kong Disney Theme Park has its incredibly strong brand awareness is its powerful strength. As a child I had willingly been instructed with the brand and can even recognize the distinct calligraphy associated with the brand. It has no surprise because BusinessWeek has ranked Disney as the 8th most recognizable global brand. A recognizable brand such as Disney increases consumer trust and indicates the company’s advanced and successful
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against Portugal in 2003. He has since participated in five major tournaments; UEFA Euro 2004, the 2006 FIFA World Cup, UEFA Euro 2008, the 2010 FIFA World Cup and UEFA Euro 2012. Torres did not score at Euro 2004, but netted three at the 2006 World Cup. He scored twice at UEFA Euro 2008, including the winning goal for Spain in their 1–0 win over Germany in the Final. He went on to win the 2010 World Cup and Euro 2012 with Spain, scoring no goals in the former, and scoring three goals in the latter
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Favorite Location When I was growing up it was a family tradition to go on vacation once a year. I decided when I had kids, I would continue that tradition. One of my favorite places to visit was the Magic Kingdom in Orlando, Florida. This family vacation was my favorite, because all twelve of my family members when with us. It was one of the most memorable experiences of my life. What made it even more exciting were the expressions on my two son’s faces when they saw the characters for the
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1 Lionel Messi Forward Barcelona Argentina 25 2 Cristiano Ronaldo Forward Real Madrid Portugal 27 3 Xavi Midfielder Barcelona Spain 32 4 Andres Iniesta Midfielder Barcelona Spain 28 5 Zlatan Ibrahimovic Forward PSG Sweden 31 6 Radamel Falcao Forward Atletico Madrid Colombia 26 7 Robin van Persie Forward Man Utd Netherlands 29 8 Andrea Pirlo Midfielder Juventus Italy 33 9 Yaya Toure Midfielder Man City Ivory Coast 27 10 Edinson
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Activity 2 5DPP In today’s business world we’re expected to drive our own development, keep ourselves fresh, embrace change and keep abreast of external factors affecting the role we play in the business environment we work in. One of the ways to drive and improve personal performance is by undertaking self assessments. While there are many self assessments available, many rely upon different contributing factors. The Johari Window theory focuses on communication being vital to a successful
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