sustainable marketing strategies. Building on contingency theory and the concept o f strategic fit, the authors develop a model o f drivers o f sustainable export marketing strategy adaptation and explore the circum stances under which such a strategy affects export performance. Using a sample o f U.K. exporters, they find that vari ous macro- and microenvironmental factors are responsible for sustainable export marketing strategy adaptation, which shapes the nature o f sustainable export marketing
Words: 15078 - Pages: 61
Running head: MEDSCAPE INDIA INC. Medscape India Inc. Mohinder Deol Baker College International Business BUS401 Mary Stuart-Linthwaite August 11, 2008 Table of Contents Abstract …………………………………………………………………………..3 Introductory Section……………………………………………………………...4 Purpose of Study........................................................................................6 Limitations of Study……………………………………………………...6 Definition of Terms………………………………………………………7
Words: 8561 - Pages: 35
Running head: MEDSCAPE INDIA INC. Medscape India Inc. International Business BUS401 Table of Contents Abstract …………………………………………………………………………..3 Introductory Section……………………………………………………………...4 Purpose of Study........................................................................................6 Limitations of Study……………………………………………………...6 Definition of Terms………………………………………………………7 Review of Literature……………………………………………………………...7 Discussion
Words: 8551 - Pages: 35
ABSTRACT Electronic banking is a subject receiving great attention in the banking industry and the regulation agencies. It is a driving force that is changing the landscape of the banking industry. It has blurred the boundaries between different financial institutions, enabled new financial, products and services and made existing financial services available in different packages. Some analysis argue that electronic banking is revolutionizing the banking industry, others see it as simply complementing
Words: 7954 - Pages: 32
branches, located in Kuala Lumpur, Penang, Johor Bharu and Singapore. They provide delivery for their products to major cities in Malaysia. The objectives of this tasks are: 1. To identify the elements of internet marketing for love.com.my 2. To evaluate the internet marketing mix for love.com.my 3. To compare the internet marketing tools that love.com.my implement 4. To examine the interactive order processing in love.com.my SECTION 2 : BODY Nowadays, many businesses
Words: 7234 - Pages: 29
Guide to Enterprise Risk Management F R E Q U E N T LY A S K E D Q U E S T I O N S Guide to Enterprise Risk Management: Frequently Asked Questions Page No. Introduction The Fundamentals 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. What is Enterprise Risk Management (ERM)? Why implement ERM? How does the scope of ERM compare to existing risk management approaches? What is the value proposition for implementing ERM? Which companies are implementing
Words: 83481 - Pages: 334
practitioners are provided. Introduction Movies have almost always been a popular medium for product placement. Product placement in movies can be an effective international marketing strategy since movies are often produced for and play to audiences across cultures (McKechnie & Zhou 2003). Television has followed this pursuit and has emerged as another effective medium for product placement that 480 INTErNATIONAl JOUrNAl Of ADVErTISING, 2011,
Words: 10824 - Pages: 44
Robert J. Greenleaf Training Management Corporation Princeton Training Press • Princeton, New Jersey MANAGING ACROSS CULTURES NEGOTIATING ACROSS CULTURES NEGOTIATING ACROSS CULTURES Published by: PRINCETON TRAINING PRESS Princeton, New Jersey a division of TRAINING MANAGEMENT CORPORATION 600 Alexander Road Princeton, New Jersey 08540-6011 USA Tel: Fax: Web: Email: (609) 951-0525 (609) 951-0395 www.tmcorp.com info@tmcorp.com Editor-in-Chief: Series Manager:
Words: 37310 - Pages: 150
P1 – Explain the effects of changes in the economic environment on a selected business. D1 – Evaluate the impact of changes in the economic environment on a selected business In this part of the assignment I am going to be researching the economic factors of Barclays as a business. The Business cycle All of these factors have an enormous impact on my selected business (Barclays) as the economy goes from growth and decline. As well as many others, Barclays is majorly affected as it is in the
Words: 4004 - Pages: 17
core of social structure. The technological and managerial transformation of labor, and of production relationships, in and around the emerging network enterprise is the main lever by which the informational paradigm and the process of globalization affect society at large. In this chapter I shall analyze this transformation on the basis of available evidence, while attempting to make sense of contradictory trends observed in the changes of work and employment patterns over the past decades
Words: 32981 - Pages: 132
