of theories but also a proliferation of approaches, which are controversial, complex and unclear. This article tries to clarify the situation, ‘‘mapping the territory’’ by classifying the main CSR theories and related approaches in four groups: (1) instrumental theories, in which the corporation is seen as only an instrument for wealth creation, and its social activities are only a means to achieve economic results; (2) political theories, which concern themselves with the power of corporations in
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Logistics Factors which influence decision making in new product evaluation q Muammer Ozer * Department of Management, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong Received 16 October 2001; accepted 7 November 2003 Available online 31 December 2003 Abstract New product development is indeed very important for companies. However, developing new products is a risky and uncertain process. In order to reduce the risks and uncertainties, companies need to evaluate their new product
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be it entertainment, business, sports or education. There are two sides to a coin. Internet also has its own disadvantages. One of the major disadvantages is Cyber crime – illegal activity committed on the internet. The internet, along with its advantages, has also exposed us to security risks that come with connecting to a large network. Computers today are being misused for illegal activities like e-mail espionage, credit card fraud, spams, and software piracy and so on, which invade our privacy
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GMAT GRADUATE MANAGEMENT ADMISSION TEST McGraw-Hill’s 2008 Edition James Hasik Stacey Rudnick Ryan Hackney New York | Chicago | San Francisco | Lisbon London | Madrid | Mexico City | Milan | New Delhi San Juan | Seoul | Singapore | Sydney | Toronto Copyright © 2007 by The McGraw-Hill Companies, Inc. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed
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Business Writing Business writing is similar to technical writing; the concerns and strategies are the same. You start by collecting information—whether you're writing a letter, an email, a press release, or preparing a presentation, you start by gathering your thoughts and doing research. The research might involve reading relevant research papers, clinical trials, and review articles. You may want to talk with researchers, colleagues, or peruse your notes you made at relevant meetings.... It's
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Questions 8 1.4 Structure of the Dissertation 8 2. Literature Review 10 2.1 Introduction 10 2.2 The 21st Century Business Environment 10 2.3 The Notion of Technology 11 2.4 The SWOT Framework 14 3. Research Methodology 17 3.1 Introduction 17 3.2 Justification of Theoretical Approach 17 3.3 Research Paradigm 17 3.4 Research Methodology 18 3.5 Ethical considerations 21 3.6 Challenges Encountered 21 3.7 Alternative Approach 22 4. Discussion and Findings 24 4.1 Introduction 24 4.2 Case Discussion
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CHAPTER 6 ANALYZING CONSUMER MARKETS LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. How do consumer characteristics influence buying behavior? 2. What major psychological processes influence consumer responses to the marketing program? 3. How do consumers make purchasing decisions? 4. In what ways do consumers stray from a deliberative, rational decision process? CHAPTER SUMMARY 1. Consumer behavior is influenced by three factors: cultural (culture
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I. Innova International Innova International has been retained by Hagan & Company to evaluate two target companies and to advise on a strategic acquisition position for the acquirer. Innova International provides financial and operational consulting services in the United States and abroad. Its financial consulting services include financial and economic analysis; restructuring, turnaround, and bankruptcy advisory services for financially distressed organizations, creditors, and other constituents;
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MMGP: ADT Corporation DeLong, Lance; Krastins, Chad; Tanyanyiwa, Patience; Wilson II, Franklin W. Liberty University Business 520; Strategic Marketing Management 23389 Dr. John Royer Table of Contents Introduction 6 Background Information 6 Marketing Mix Four Ps 8 Modern Marketing Management Four Ps 9 Consumer Preference 16 Market Analysis 19 Age and Stage in the life cycle 22 Occupation an economic circumstances 22 Values 23 Psychological Factors 23 Personality 25
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Alfalah accepted the challenge to transform this bank into a highly professional, most efficient & service oriented institution. The management has been successful in fulfilling the undertaken challenge. It has been successful in making a significant contribution to both corporate and retail banking in Bangladesh. Over the years, its emphasis on growth has resulted in a strong entity capable of offering high quality services to a wide spectrum of clients, in a highly challenging business environment. Its
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