chance to appreciate and analyze the problems faced by many different companies and to understand how managers tried to deal with them. Second, cases illustrate what you have learned. The meaning and implication of this information are made clearer when they are applied to case studies. The theory and concepts help reveal what is going on in the companies studied and allow you to evaluate the solutions that specify companies adopted to deal with their problems. Consequently, when you analyze cases
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SYNOPSIS Dialog Telekom from the case study is the largest telecommunication company in Ghana, and was established in the 90’s, operators of Dialog GSM, a mobile phone network that cut across the length and breadth of the country thus providing mobile services for over half a million Ghanaians. The company prides itself in its commitment to, and achievement in, Research, Development and New Technology introduction in fulfilment of their motto or slogan, ‘The Future Today’. In 1998, Dialog GSM
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Written Assignment (25%) 8 4.2.2. Quiz (total 20%) 9 4.2.3. Individual Participation (10%) 9 4.2.4. Peer Evaluation and Team Reflective Journal 10 4.2.4.1. Peer Evaluation (weighting marks on group assessments) 10 4.2.4.2. Team Reflective Journal (5%) 10 4.2.5. Team Case Analysis (15%) 11 4.2.6. Team Simulation Performance (25%) 12 4.3. Late Submission 14 14 5 COURSE RESOURCES 14 6 COURSE EVALUATION AND DEVELOPMENT
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and Your Next Move (both from Harvard Business Press). The seven seismic shifts of perspective and responsibility by Michael D. Watkins How Managers Become Leaders June 2012 Harvard Business review 65 SPOTLIGHT ON LEADERSHIP arald (not his real name) is a highpotential leader with 15 years of experience at a leading European chemical company. He started as an assistant product manager in the plastics unit and was quickly transferred to Hong Kong to help set up the unit’s new Asian
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SWOT Analysis SWOT is an acronym used to describe the particular Strengths, Weaknesses, Opportunities, and Threats that are strategic factors for a specific company. A SWOT analysis should not only result in the identification of a corporation’s core competencies, but also in the identification of opportunities that the firm is not currently able to take advantage of due to a lack of appropriate resources. The SWOT analysis framework has gained widespread acceptance because it is both simple
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interrelated activities, are of finite duration, and are all, to a degree, unique • Difference between process and project – Process refers to ongoing, day-to-day activities in which an organization engages while producing goods or services; process uses existing system, properties, and capabilities in a continuous, fairly repetitive manner – Projects take place outside the normal, process-oriented world of the firm What is a Project (con’t) • A project can be considered to be any series of activities
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committed the company to three ambitious goals: To be supplied 100% by renewable energy; to create zero waste; and to sell products that sustain Wal-Mart's resources and the environment (Plambeck, 2007). The managerial staff decided to assign a marketing team to perform a strategic study in an attempt to resolve the decrease in market sales. This analysis will give Wal-Mart a forecast of what the organization needs to do in efforts to become the most competitive and innovative company in the world
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Open systems – organizations that are affected by and that affect their environment Inputs – goods and services organizations take in and use to create products or services Outputs – products and services organizations create. External environment – all relevant forces outside a firm’s boundaries, such as competitors, customers, the government and the economy Competitive environment – immediate environment surrounding a firm; includes suppliers, customers, rivals and the like Macroenvironment
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to everyone. Internet entrepreneur and computer scientist Larry Page teamed up with grad school buddy Sergey Brin to launch this search engine in 1998. Larry Page is the current CEO of Google and leading one of the most innovative and successful companies in the world, perhaps in history. Sergey Brin is the multi-billionaire co-founder of Google who has been involved with some of the company’s most innovative technologies including Google Glass, and Google’s self-driving cars. (www.startupguide.com
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Classic Airlines Marketing Solutions Classic Airlines is a company dealing with increased costs in labor and fuel costs that have resulted in a reduction of bottom line profits in 2004 of over $60 million, while only growing the revenue side by 1%. At the same time the loyalty program has decreased by 19%, and current members are flying 21% less than prior year. Overall the loyalty customers were flying less with Classic and the remaining members flew at a decreased cost in 2004, with a rate
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