will explore the concern with the aid of the SWOT-Analysis and of course using the 5-Forces according to Porter, to compare BMW with their competitors in the same product category. Furthermore we will use the PEST Analysis to scan the external macro-environment in which the company is operating. In addition to the outline above we will examine several important findings of our research. For example the strong dependency of BMW to foreign markets, these markets contribute 81% of the total turnover.
Words: 5413 - Pages: 22
9-798-062 REV: FEBRUARY 25, 2006 PANKAJ GHEMAWAT JAN W. RIVKIN Creating Competitive Advantage Some companies generate far greater profits than others. The pharmaceutical maker ScheringPlough produced an economic profit of more than $10 billion during the period 1984-2002. That is, the accounting profit it generated exceeded its cost of equity capital by that amount. Over the same period, U.S. Steel produced an economic loss of nearly $500 million; its cost of capital exceeded its accounting
Words: 10603 - Pages: 43
Strategy Writings[1] Dr. Mary A. Hamilton MBA, Ph.D. University of Rhode Island http://www.cba.uri.edu/faculty/hamilton/ Dr. Mark Lehrer Ph.D. University of Rhode Island Module #1: Introduction by Mark Lehrer 3 Module #2: Industry Analysis by Mark Lehrer 6 Rivalry 8 Entrants 9 Bargaining Power of Suppliers / Buyers 9 Two Cases: Breakfast Cereal and Personal Computers 9 Module #3: Value Chain Analysis by Mark Lehrer 12 Module #4: Industry Value Chains by Mark Lehrer
Words: 11026 - Pages: 45
PORTER’S FIVE FORCES MODEL Porter identified five competitive forces that shape every single industry and market. These forces help us to analyze everything from the intensity of competition to the profitability and attractiveness of an industry. It has become a frequently used tool for analyzing a company's industry structure and its corporate strategy. Factors associated with industry structure have been found to play a dominant role in the performance of many companies, with the exception
Words: 1017 - Pages: 5
Gender equity in a workplace DataSoft Pty Ltd The ICT Industry Assessment Item 3 BSB115 - Management Vadym Podolian N9692291 Word Count: Format: Ariel 11 or Times New Roman 12; 1.5 line spacing and a Word Document. Assignments which are 10 percent over or under the word limit of 1500 words will have 6 marks deducted. Introduction The problem is under-representation of women in a workplace. Women are mainly under-represented in higher positions due to
Words: 1022 - Pages: 5
The Parable of the Sadhu On a mountain climbing expedition to the Himalayas, Bowen McCoy, a managing director of the Morgan Stanley Company, and his party found a pilgrim, or Sadhu, dying of cold. Although the climbers helped the holy man, Mr. McCoy and his team ultimately pressed on with their trek, determined to reach the summit. This unexpected ethical dilemma left them questioning their values--and the values of business, which often places goal achievement ahead of other considerations
Words: 1858 - Pages: 8
Strategic Management-Test 1 · What is strategy? · Strategy consists of the combination of competitive moves and business methods that managers employ to please customers, compete successfully, conduct operations, and achieve organizational objectives. · What is meant by strategic management? · Means drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. · Specifies the organization’s mission, vision and objectives
Words: 1731 - Pages: 7
the context of complex environments and competitive dynamics.[2] Strategic management is not static in nature; the models often include a feedback loop to monitor execution and inform the next round of planning.[3][4][5] Harvard Professor Michael Porter identifies three principles underlying strategy: creating a "unique and valuable [market] position", making trade-offs by choosing "what not to do", and creating "fit" by aligning company activities with one another to support the chosen strategy
Words: 11557 - Pages: 47
Marketing and selling. What difference? BY AIMABLE INEZA innezar@yahoo.fr 6 AUGUST, 2011 TABLE OF CONTENT PAGES I. INTRODUCTION ……………………………………………………………….. II. MARKETING AND SELLING CONCEPTS ……………………………......... 2.1. Marketing concept ………………………………………………………… 2.2. Selling concept ……………………………………………………………. 2.3. The difference between marketing and selling …………………………… III. COMPETITOR ANALYSIS IN ORGANIZATIONS …………………………. 3.1. Purpose of competitor analysis
Words: 1884 - Pages: 8
Model in USA Supermarket Industry • The Threat of New Entrance (Low) In the USA supermarket industry, the threat of a new entrance is relatively low. This consideration is achieved by the advantages that already had by the incumbents. For example, Walmart that was considered as a leader in sales for supermarket in USA,[1] Walmart even already grasped the US market share in 1990 with 41%[2], Walmart had a market presence, buying power and breadth of inventory. Moreover, Walmart also spent large
Words: 1880 - Pages: 8
