COCA-COLA CO THE, SWOT ANALYSIS, IN SOFT DRINKS (WORLD) March 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary
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be attained without proper direction and supervision. We are, therefore, also thankful to our respected teacher Mr.Rashadul Rahman, because of whose generous co-operation and help, the accomplishment of this Project became possible. i Executive Summary This project is about to study any one of companies and one of that company’s product according to marketing management perspective. In this project I have studied the different techniques of marketing that are used by company, from identifying
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Table of Contents Executive Summary pg. 3 Pepsi vs. Coke pg. 4 Pepsi vs. Dr. Pepper pg. 6 Pepsi vs. Kraft pg. 9 Recommendation
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Page number Acknowledgement……………………………………………………………….……………1 Executive summary ……………………………………………...………………………..…..2 Introduction 4 Task 01 – Report 6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life
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period. About this Report CoRpoRAte ResponsibiLity And sustAinAbiLity RepoRt 2012/2013 1/24 CCe’s Corporate Responsibility and sustainability Report 2012/2013 is comprised of a series of 24 factsheets. About tHis RepoRt this is Coca-Cola enterprises’ (CCe’s) eighth annual Corporate Responsibility and sustainability (CRs) Report. it replaces CCe’s 2011/2012 CRs Report as the company’s most recent CRs disclosure and contains a full year of data from January 1, 2012 to december 31,
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their investing on common sense and search out assets that are selling for less than they are worth (Pardoe, 2005). At an early age Buffett had a knack for making money. At six year old, Buffett made a five cent profit by purchasing a six-pack of Coca-Cola for twenty-five cent and reselling each bottle for a nickel. At eleven, he purchased three shares of Cities Service at $38 per share. Shortly after buying the stock, it fell to just over $27 per share (Kennon). When the shares rebounded to $40
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Case Summary of Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century The Soft Drink industry has been assigned as the vehicle for tackling the topic of industry analysis and competitive dynamics. The case covers developments in the soft drink industry through 1993. It describes how the industry evolved into its current structure largely following Coca-Cola’s leadership. What is particularly interesting is determining why the major competitors in the industry have been able to earn above
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summer training project Document Transcript ACKNOWLEDGEMENT I am highly indebted to my project mentors, Mr. Sanjay Bharti for their continuoussupport, supervision motivation and guidance throughout the tenure of my project in spite oftheir hectic schedule who truly remained driving spirit in my project and their experience gaveme the light in handling research project and helped me in clarifying the abstruse concepts,requiring knowledge and perception, handling critical situations and in understanding
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IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ....................
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Bottled Sports and Energy Drinks Water Energy Drinks 205.1 billion15 billion litres 16.2 billion litres Concentrateslitres 43 billion litres Concentrates 43.7 billion litres RTD Tea 30.1 billion litres RTD Coffee 4.5 billion litres The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonates to retain consumers and widening the use of natural sweeteners
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