UNIVERSITI TEKNOLOGI MARA KOTA SAMARAHAN CAMPUS MKT750 MARKETING MANAGEMENT CASE STUDY DR PEPPER SNAPPLE GROUP, INC. ENERGY BEVERAGE PREPARED BY: RAMSIS ANAK WILLIAM AGIM 2012402536 Strategic Issues and Problems Being the consultant of Dr Pepper Snapple Group, Inc. (DPSG), I am charged to assess whether or not a profitable market opportunity existed for a new energy beverage brand to be produced, marketed, and distributed by the company. The decision to explore a
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Executive Summary Starbucks Company Our team of external consultants has been queried to assess the gourmet coffee market forStarbucks Co. in order to develop a marketing strategy with recommendations for thecompany. We’ve crafted a strategy to improve the sales of existing products and justify the launch of a new product offering, detailed in this document. We did this through completing amarket analysis, determining the current strengths, weaknesses, opportunities, and threatsfacing the company
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MCEL10002 Entrepreneurial Skills B Word Count: 1929 Executive Summary NatuPaint is a company that makes products for the maintenance of every family’s household while taking care of their wallets. We are proud to offer a specialized insulating paint that will protect your house from weather and water, as we
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- 15999067 Hsieh Hsinng-Jen - 15942765 Yaxian Tang - 15707254 Shuqing Zhang - 15498769 Hanjie Mei - 15619403 TABLE OF CONTENT Executive summary………..……………………………………………………...............……...3 Political system……………………..…………………………...……………..…...…………….5 Legal system…………………….……….………………….................................................……7 Economic statistics and activity…………….……………
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BA(Hons) Marketing Management BRAND MANAGEMENT Assignment 1 Student Name: TSANG TSZ SUM Student Number: 52849122 Topic: Vitasoy International Content Executive Summary Page 3 Company Background Page 3 Brand Extension Page 4-5 -Line Extension -Category Extension Marketing Mix Page 5-10 -Product -Price
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Problems and Opportunities It is important to understand the primary problem being addressed throughout this case study: Whether or not a profitable market opportunity exists for a new energy beverage brand to be produced, marketed and distributed by the Dr. Pepper Snapple Group. In order to effectively answer the above question, there are a number of secondary questions that need to be answered to get the full picture. They are as follows: Who would the target market be? What would be the full
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Version: 2014-10-17 Near the end of November 2013, Lululemon Athletica Inc. (Lululemon) found itself at the centre of a viral firestorm after a series of negative events seriously ruptured the company’s reputation. As the founder, former chief executive officer (CEO) and chairman of the board of directors of Lululemon, Dennis “Chip” Wilson, had led the company to become an international leading brand in innovative and
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available, which forms high competition amongst existing players and drives down the potential profit due to price wars.1 Due to such environmental factors, Coke has distinctively chosen to streamline their spending to the areas of marketing and advertising, a primary business activity, in order to create value. By creating a recognized brand image and leveraging their secret recipe, Coke has become a product differentiator in which other companies cannot easily replicate. This is further evidenced
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Exxon Valdez Case Study Executive summary The ethical issues faced by management of corporations, and Exxon in particular, originate from the objective of cost cutting with the purpose of profit maximization. As was seen in Exxon’s case, where the disaster could have been prevented if the proper mechanisms and equipment were put in place. Conflict of interest is also a major ethical problem faced by management as well as employees in corporations, as human beings
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Table of Contents Executive Summary ........................................................................................................................ 2 Part I: Introduction and Objectives ................................................................................................. 3 Background ............................................................................................................................. 3 Problem Identification ..........................................
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