Strategic Plan Update Strategic Planning and Implementation/STR 581 February 8, 2005 Strategic Plan Update Executive Summary Kudler Fine Food is a western United States based company, which is located in San Diego metropolitan area. It furnishes quality food products at the reasonable price and texture option of the best food product to their customers. In the year 1998, it started its functions to serve ever-growing consumers demand. The company has three stores
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Executive Summary Kudler Fine Foods was first established in 1998 with an objective strongly focused on providing its clients the opportunity to buy fresh ingredients used to make delicious cuisines. Since then, Kathy Kudler (founder) has opened two more locations to satisfy her target market’s thirst for her product(s). Although this small business expansion has increased the customer base and or revenue pursued by its owner, the induction of additional services provided has also slightly altered
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Summary…………………………………………………3 Company Background………………………………………………3 Vision………………………………………………………………..4 Value Statements……………………………………………………5 Mission Statement…………………………………………………..7 Generic Strategy…………………………………………………….7 Grand Strategies…………………………………………………….7 Long Term Objectives………………………………………………8 Shot Term Objectives……………………………………………...10 Contingency Plans…………………………………………………10 Critical to Success Factors…………………………………………11 Environmental Scan and Summary………………………………..12 Internal Analysis…………………………………………………
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Kudler Fine Foods Service Request University of Phoenix -- BSA/375 Fundamental of Business Systems Development -- January 18, 2010 Objective Generate additional sales from current customers through purchase incentive offers. Program Overview Current customers will be offered incentives based on purchase history. Incentives will include free trials of new products not previously purchased, Gift Baskets to be delivered to friends and family to generate new business and Various awards
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Project Plan Statement of Scope and Goals: Scope: The scope of this project is to provide Kudler Fine Foods with the ability to track individual customer purchases. These purchases are to be monitored as Loyalty Points for later redemption by the customer. The purpose of this project is to develop a system that tracks customer purchases through a Frequent Shopper Program thereby increasing revenue. Stakeholders: • The Customer: The entire process begins with someone who would like to purchase
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Stakeholder Executive Summary Online marketing is growing at an astounding rate. The primary purpose of digital marketing is to: ✓ Drive top line revenue ✓ Accelerate time to competitive advantage ✓ Gain access to new consumers ✓ Increase market share Gourmet grocers such as, Kudlers Fine Foods looking to grow revenue, and introduce a new healthy snack food line, a well executed Internet marketing strategy is imperative. Likewise, clear objectives are critical
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Running Head: PERFORMANCE, CAREER MANAGEMENT AND DEVELOPMENT Performance, Career Management and Development at Kudler Fine Foods Introduction Kudler Fine Foods is a food store situated in the San Diego metropolitan area. Its stores are located at different locations of California. The main focus of the store is to have profit maximization by providing quality products at appropriate prices in comparison of the competitors. The company also wants to provide maximum satisfaction to its
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Running Head: KUDLER STRATEGY Week 6 Kudler Strategy Yong Zhou University of Phoenix/ MBA Program STR/581 Strategic Planning & Implementation Professor Doug Gilbert August 11, 2009 Executive Summary Kathy Kudler is the creator of Kudler Fine Foods. Kathy’s primary goal in establishing KFF was to create a retail store that provides a selection of gourmet foods in order to meet the needs of the typical person all within one
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Kudler Fine Foods Strategic Plan Executive Summary The management team of KFF have undertaken a goal of developing a new strategic plan to capture the new direction of the company. The strategic plan will include a new mission statement, a new vision statement, and a new value statement. One of the steps to be taken to redefine the direction of the company is to perform an environmental scan. An internal and an external environmental scan will be performed to understand the important information
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Project Management Project CMGT/410 Kudler Fine Food Implementation Project Introduction Kudler Fine Foods is a privately owned California-based gourmet food store founded in 1998 by Kathy Kudler. Kudler Fine Foods has three stores in La Jolla, Del Mar, and El Encinitas, California. KFF offers high-end products and markets them in upscale neighborhoods. KFF has expressed an interest in the development of an Enterprise Resource Planning (ERP) system to improve business administration
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