one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove three hours in one-hundred degree heat does not have any bearing on whether or not the dealer must perform in accordance with the published advertisement. What does have bearing is that the sales representative spoke with Betty and did not tell her that there was only one truck at the advertised price. The sales representative
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drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove three hours in one-hundred degree heat has no bearing on whether or not the dealer must perform in accordance with the published advertisement. Betty chose to drive three hours based on the advertisement because she wanted the truck that was being advertised in the newspaper. According to the video
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available at the advertised price. Instead, the product is offered at a higher price. In the video, “Bait and Switch”, the newspaper ad advertising a pickup truck for an attractive price lured Betty to the dealership. Betty drove three hours to the car dealership to get three thousand for her used pickup truck and to purchase the pickup truck advertised in the ad. Betty was baited by the advertising for a product at a low price. Betty discovers that the pickup truck advertised in the newspaper
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[pic] Law, Ethics, and Corporate Governance 1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove three hours in one hundred degree heat may not necessarily have any bearing on whether or not the dealer must perform in accordance with the published advertisement. However, the dealer has a duty to perform in accordance
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expertise: • Advertising Practices protects consumers by enforcing the nation's truth-in-advertising laws. • Consumer and Business Education plans, develops, and implements creative national campaigns to alert consumers to their rights and to explain the science of compliance to industry. • Enforcement litigates civil contempt and civil penalty actions to enforce all FTC federal court injunctions and administrative orders that address consumer protection issues, including advertising and
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1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The issue is whether the customer has the right to claim the published advertisement since the fact that she drove many hours in uncomfortable conditions to the dealer expecting to buy the product advertised. The statutes responsible of regulate advertisements are the Federal Trade Commission (FTC) and the Lanham Act
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includes everything from promotional programs, signage, specials and sales, as well as, word of mouth and location, with an overall goal of reaching the maximum amount of people with maximum impact. Due to the effectiveness and power of advertising, the FTC has enacted laws directly affecting the manner in which companies can advertise. “Under the Federal Trade Commission Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements
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Bait and Switch 1) Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. In present day society, the average American consumer will go to great lengths in order to find some good deals throughout these economical times. Advertising can have a profound effect on people’s morals and their conduct as it relates to how they identify with their lives. Advertising has
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drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Introduction: Bait-and-switch is a form of fraud, most commonly used in retail sales and car dealership but also applicable to other contexts. First, customers are "baited" by advertising for a product or service at a low price; second, the customers discover that the advertised good is not available and are "switched" to a
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Governance - LEG500 February 27, 2011 Bait and Switch 1 1. Betty drove for three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove for three hours in one hundred degree weather has no bearing on whether the dealer must perform in accordance with the published advertisement. The dealer is required by legal guidelines to perform
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