Q1. Briefly describe the four management functions. Managers perform certain functions while directing the activities of other people working in the organization. Henri Fayol a French industrialist proposed that all managers perform five management activities: plan, organize, command, coordinate, and control. Now they are evolved to four functions: 1. Planning Planning is a primary management function because it establishes the basis for all other things managers do as they lead, organize and
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Strategic Analysis of AirAsia Berhad Strategic management process refer to a way by which managers build and choose a set of strategies for the organization in order to respond quickly to new challenges and achieve better performance. Hence, the organization will be able to achieve its mission, vision and objectives. In additional, the strategic management of an organization entails three ongoing processes: strategic analysis, strategy formulation and strategy implementation. Strategic analysis
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present and forecasted organization structure determines the number and qualifications of managers required. Then the demand for managers is compared with manpower currently available through the management inventory. Based on this analysis, internal and external sources of manpower are utilized in the processes of recruitment, selection, and promotion of managers. Other essential aspects of human resource planning - shown in the model - are
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.................... 4 3. Corporate Communication Strategy ............................................................................................... 5 4. External Communication................................................................................................................. 7 5. Internal Communication ..................................................................................................................... 8 6. Corporate Image, Identity and
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Introduction Strategy and operation plans are both relevant business process for every company in the world. It would be necessary for managers of a company to study and analyze internal and external environment of a business and to make property decisions of business strategy and operation plans. Managers of a brand may require to review the performance of the company business times before, and use the resources existed to design a long term tactical plan which is appropriate. (Boddy, 2011)
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is to perform a scan of the internal and external environment. Environmental factors internal to the firm usually can be classified as strengths or weaknesses, and those external to the firm can be classified as opportunities or threats (QuickMBA, 2010). The analysis of the strategic environment is also known as a SWOT analysis. The SWOT analysis will be used for both AT&T and Sprint Company and will evaluate the following topics: internal and external environments; competitive advantage of each
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Scanning/Industry Analysis – 1 1. What external environmental variables should be scanned? Environmental Scanning which refers to possession and utilization of information about occasions, patterns, trends, and relationships within an organization’s internal and external environment, helps in identifying the threats and opportunities in the environment. Internal and External analysis should be considered. In external analysis, three correlated external environmental variables that should be scanned
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analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTLE analysis is in effect an audit of an organization's environmental influences with the purpose of using this information to guide strategic decision-making. The assumption is that if the organization is able to audit its current environment and assess potential changes, it will be
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marketing environment and why marketers play a critical role in tracking environmental trends and spotting opportunities. The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macroenvironment .Marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to assess and evaluate our internal business/corporate
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knowledge of the environment. Att. Theory basically looks at how people make sense of their world; what cause and effect inferences they make about the behaviors of others and of themselves. Heider states that there is a strong need in individuals to understand transient events by attributing them to the actor's disposition or to stable characteristics of the environment. The purpose behind making attributions is to achieve COGNITIVE CONTROL over one's environment by explaining and
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