articles (and one book) consists of well-cited papers, and papers in journals that have published high quality work in corporate reputation. The sample is then analyzed and the three fundamental problems in the reputation literature are addressed – the need for a comprehensive and well-accepted definition, the difficulty in operationalizing corporate reputation, and the ongoing need for more developed theory. Two main findings evolve from this analysis: (1) reputation may have different dimensions
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School, Lancaster, UK Abstract Purpose – The purpose of the paper is to describe how the understanding of the relationship between human resource management (HRM) and organizational effectiveness (OE) has evolved during the past three decades and to provide examples how firms are using HRM to improve their OE today by addressing several challenges that result from a broader stakeholder model. Design/methodology/approach – This paper reviews the past and current work on the relationship between
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responsibility. These companies feature more of giving back to the community and participating in activities entirely different from their main line of operation. This paper conducts an empirical and qualitative evaluation of eight major airlines in the air travel industry and their adoption of corporate social responsibility. The paper is mainly structured in two major parts. Broadly stated, the first part is a theoretical perspective whereas the latter part captures the practical evaluation of CSR
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A strategic Analysis The Burberry Company (Burberry Group plc); Women’s Wear Strategic Business Unit Word Count: 2,919. Executive summary This paper offers a strategic outlook of the Burberry group plc (Burberry) company, a major manufacturer and distributor in the UK dealing with luxury clothing and other fashion accessories. The analysis unmasks the strategy behind the company being a pacesetter in the fashion industry especially since commencing online distribution in the UK in 2006
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strategic planning………………………………………………….6 1.3 Different planning techniques of Samsung electronics…………………………………...8 2.1 Organization audit for Samsung Electronics…………………………………………….11 2.2 Environmental audit for Samsung Electronics………………………………………….13 2.3 The significance of stakeholder analysis…………………………………………………17 CONCLUSION…………………………………………………………………………………19 REFERENCES…………………………………………………………………………………20 INTRODUCTION Samsung Electronics is one of the world's largest semiconductor
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from the examinations. Question papers must not be removed from the Examination Hall. 3. 4. 5. 6. 7. STRUCTURE OF PAPER: Answer BOTH sections SECTION A: Answer ALL SIX questions Q1-Q4 Q5-Q6 Maximum marks for Section A: SECTION B: Answer ANY FOUR questions Maximum marks for Section B: TOTAL MARkS AVAILABLE FOR THE PAPER 053881 5 marks each 10 marks each 40 marks 15 marks each 60 marks 100 marks Q7-Q12 5TBE1211 © ABE 2011 F/601/2811 This paper consists of TWO SECTIONS. Follow
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Aeronautical University Abstract This paper analyzes Apple Computers current state as a business and industry leader. Each part of their strategic audit is dissected and broken down to have a better understanding of it. From the company’s current performance and strategic posture to its leader, Steve Jobs, and the team that drives the company to its incredible success. Strengths, Weakness, Opportunities and Threats (SWOT) analysis is discussed to determine how External and Internal factors affect the
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TRM. Type of paper: conceptual essay 1. Introduction The end of 20th century observed unprecedented prominent changes in corporate strategy and management towards sustainable thinking - the emergence of sustainability as corporate strategy, and making sustainability an integral part of a company’s business strategy in order to obtain the bottom-line benefits .But, this is requires a dramatic changes in the organizations’ performance against the economic, social and environmental (triple) bottom
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in-depth analysis of its marketing strategy and how to implement it. The main research method was a qualitative research by analyzing their company data, annual reports and making interviews with the manager, staffs and customers in Kuopio shop. The thesis starts with a general introduction and some background information of this thesis work. In the theoretical part, it described the definition, process, benefit and challenge of strategic management .In the practical part, an exhaustive analysis on the
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over 38 countries. The company is headquartered in Stockholm, Sweden and employs approximately 87,000 people on a full-time basis. This thesis focused on the strategic management of H&M company. The main research problem was to make an in-depth analysis of its marketing strategy and how to implement it. The main research method was a qualitative research by analyzing their company data, annual reports and making interviews with the manager, staffs and customers in Kuopio shop. The thesis starts
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