product, service and company names referred to in this publication, many of which are trade names, service marks, trademarks or registered trademarks. All materials internally quality assessed by the University of Sunderland and reviewed by academics external to the University. Instructional design and publishing project management by Wordhouse Ltd, Reading, UK Copyright © 2014 University of Sunderland ii Contents vi Introduction Unit 1 1 2 5 7 Concepts, models and theories 20 Introduction 2
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UNIT I DEFORESTATION CHAPTER 1 What is deforestation? Deforestation is the removal or damage of vegetation in a forest to the extent that it no longer supports its natural flora and fauna. In other words, deforestation can be defined as the transformation of forest land to non-forest uses where forest land includes lands under agro-forestry and shifting cultivation, and not simply closed canopy primary forests (FAO/UNEP, 1982). However, this definition does not include “logging”. More inclusive
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key issues and threats and opportunities issues. The role of relationships The marketing plan shows how the company will establish and maintain profitable customer relationships. In the process, however, it also shapes a number of internal and external relationships. From marketing plan to marketing action Companies generally create yearly marketing plans, although some plans cover a longer period. Marketers start planning well in advance of the implementation date to allow time for marketing
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Title: Management Conflict and Ethics Netpanna Yavirach, Asst,prof., Department of management, Faculty of Business Administration, Rajamangala Institute of Technology In what sense can it be said that an organization can, as a whole, be ethical of unethical? What characteristics (e.g. structures, policies, powers, responsibilities, codes, cultures, procedures) would mark out an ethical organization? Business ethics is an applied ethics. It is the application
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constant evaluation of efficiency and productivity is necessary for its continual success. On the other hand, standalone QuickStop shops has not been as successful as compared to FillUp as most newly established stores are located in remote areas which may be a contributing factor as to why new tools and strategies are essential to sustain profitability in the long run. Regarding the Chief Information Officer’s priorities to improve purchasing power and distribution efficiency, store layout and product mix
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MANAGEMENT 4.3 THE LEVELS OF STRATEGIC MANAGEMENT 4.3.1 Enterprise strategy 4.3.2 Corporate strategy 4.3.3 Business-unit strategy 4.3.4 Functional strategy 4.3.5 Operational strategy 4.3.6 Conclusion 4.4 THE PROCESS OF STRATEGIC MANAGEMENT 4.4.1 Environmental analysis 4.4.2 Goal formulation 4.4.3 Strategic thinking and strategy formulation 4.4.4 Strategic planning, implementation and control 4.4.5 Conclusion 4.5 THE STRATEGIC MANAGEMENT OF STAKEHOLDERS 4.5.1 Stakeholder analysis 4.5.2 Stakeholder management
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Melissa Roberts 9610377 Global Strategy & Leadership S2 2013 Case Scenario 1 Pacific Brands The aim of the restructuring strategy of PacBrands is to refocus the business on brands and move away from manufacturing. It requires a major restructuring including cost-‐cutting; reorganizing capital management and
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Objectives At the end of this module students should be able to; Discuss the origin of Entrepreneurship Define the concept “Entrepreneur” List the roles and characteristics of an Entrepreneur State the motivational factors of Entrepreneurship. UNIT ONE: ORIGIN AND CONCEPTS OF ENTREPRENEUR AND ENTREPRENEURSHIP Objectives: At the end of this unit students should be able to; Compare and contrast the various definitions of Entrepreneur and Entrepreneurship.
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planning techniques 7 A. BCG growth-share matrix 7 2.1 Produce an organisational audit for a given organisation 14 a. Limiting factors 14 b. Distinctive competencies 14 c. Product positions 15 d. Value-chain analysis 18 e. Organisation structure 19 f. MARKET AUDIT MATRIX 20 g. CUSTOMER AUDIT MATRIX 21 g. Strength and Weakness summary 23 2.2. Carry out an environmental audit for a given organisation 24 Micheal Porter’s five forces 27 Opportunities and threat summary 30 2.3. Explain the significance
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Kerin−Hartley−Berkowitz−Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw−Hill Companies, 2005 Kerin−Hartley−Berkowitz−Rudelius: Marketing, Eighth Edition I. Initiating the Marketing Process 3. Scanning the Marketing Environment © The McGraw−Hill Companies, 2005 CHAPTER 3 SCANNING THE MARKETING ENVIRONMENT IT’S SHOW TIME! Don’t blink, because the world of entertainment is changing faster than
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