Public Relations Cases This collection of contemporary international public relations case studies is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs, as well as offering practitioners an indepth understanding of the effective use of public relations in a range of organizational contexts. Including cases from the UK, Norway, Sweden, Spain, South Africa, Canada and the USA, with a focus on such global corporations
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Ambition, Altruism, Affiliation and Anxiety in the workplace: A review of generational differences in work attitudes. Madeleine Fogarty Melbourne University Abstract Popular books and articles claim that there are significant differences between the generations in attitudes to work. However, there are relatively few empirical studies that support this claim. This review examines the reasons for the dearth of empirical work, reports on the US and Australasian findings published in the past
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SPOTLIGHT ON THE NEW MARKETING ORGANIZATION Spotlight HBR.ORG ARTWORK Markus Linnenbrink DIEDRITTEDIMENSION, 2011 JVA/Prison, Düsseldorf Rath, Germany The Ultimate Marketing Machine Most marketing organizations are stuck in the last century. Here’s how the best meet the challenges of the digital age. by Marc de Swaan Arons, Frank van den Driest, and Keith Weed July–August 2014 Harvard Business Review 55 SPOTLIGHT ON THE NEW MARKETING ORGANIZATION In the past decade, what marketers
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Ecotourism Investment and Development Models: Donors, NGOs and Private Entrepreneurs Susan Heher smh53@cornell.edu Johnson Graduate School of Management School of Hotel Administration Cornell University December 2003 -1- 1. 1. INTRODUCTION OVERVIEW OF SUSTAINABLE TOURISM AND ECOTOURISM 3 7 7 8 12 15 17 17 20 22 26 27 29 31 32 33 34 36 37 39 39 42 46 55 58 61 64 70 75 77 79 81 SUSTAINABLE TOURISM AND ECOTOURISM COMMUNITY BASED ECOTOURISM THE SCALE OF ECOTOURISM MARKET DEMAND 2.
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FAB PAPER F1 ACCOUNTANT IN BUSINESS BPP Learning Media is the sole ACCA Platinum Approved Learning Partner – content for the FIA and ACCA qualifications. In this, the only FAB/F1 Study Text to be reviewed by the examiner: We highlight the most important elements in the syllabus and the key skills you will need We signpost how each chapter links to the syllabus and the study guide We provide lots of exam focus points demonstrating what the examiner will want you to do We emphasise
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1. Introduction Bangladesh faces the challenge of achieving accelerated economic growth and alleviating the massive poverty that afflicts nearly two-fifths of its 135 million population. Strategies for meeting this challenge have included a shift away from state-bureaucratic controls and industrial autarky towards economic liberalization and integration with the global economy. These policy reforms were initiated in the mid-1980s against the backdrop of serious macroeconomic imbalances, caused
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The Long Conversation: LEARNING HOW TO MASTER ENTERPRISE SYSTEMS Oswaldo Lorenzo Peter Kawalek Boumediene Ramdani cquiring large-scale Enterprise Systems (ESs) such as SAP or Oracle is typically a huge investment for any firm. The cost of an ES with sophisticated multi-modules can run into the millions of dollars. A study of total costs of ES ownership by the Aberdeen Group reveals that companies with turnovers between $1–$5 billion pay an average of $5,920,785, and companies with turnovers
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Introduction A Portable Wearable Computer : It seems that everything we access today is under lock and key. Even the devices we use are protected by passwords. It can be frustrating trying to keep with all of the passwords and keys needed to access any door or computer program. Dallas Semiconductor is developing a new Java-based, computerized ring that will automatically unlock doors and log on to computers. This mobile computer can become even more secure. You can keep the iButton
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Business, Marks & Spencer Ben Cashore Professor, Environmental Governance and Political Science; Director, Governance, Environment and Markets (GEM) Initiative; and Director, Program on Forest Policy and Governance; Yale University Jason Clay Senior Vice President, Market Transformation, World Wildlife Fund Michael Fernandez Director of Public Policy and Global Partnerships, Mars, Incorporated Louis Lebel Director, Unit for Social and Environmental Research, Chiang Mai University Tom Lyon Director
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Constructing Vision with Scenario Planning Terry R. Schumacher Rose-Hulman Institute of Technology, Engineering Management Dept., Terre Haute, IN 47803 USA Abstract Strategic vision is often included as an important component of leadership. Yet there is relatively little guidance offered in the management literature on how to acquire vision. This paper describes practices that facilitate scenario planning so that it becomes a process for creating shared vision. Most of the work on scenarios addresses
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