Virtual Tutorial Task 1 – Pepsi – Introduction. This document will analyse the external marketing environment for Pepsi. It will specifically consider the following factors; Socio-cultural, Technological, Economic, Political/Legal and Ecological, and how each of these may influence the firm now and in the near future. Once analysed, this document will then categorize them according to whether they represent an opportunity or threat to the firm and give recommendations on how the firm could
Words: 3387 - Pages: 14
International Journal of Business and Social Science Vol. 5, No. 6(1); May 2014 The Effect of Entrepreneurial Orientation and Competitive Advantage on SMEs’ Growth: A Structural Equation Modeling Study Thongvanh Sirivanh Sasiwemon Sukkabot Faculty of Management Sciences Prince of Songkla University Hatyai, Songkla 90110 Thailand Meta Sateeraroj Rajamangala University of Technology Isan Office of Academic Promotion and Registration Nakhon Ratchasima Thailand Abstract The aim
Words: 1000 - Pages: 4
EG3080 Module Title : Business Application in Engineering Submitted by : Chia Kok Kwang Alvin (K1068496) Table of Contents Page 1. Abstract 3 2. Introduction 4 3. Background 5 4. Singapore Airline’s Macro Environment (PESTEL Analysis) 6 5.1 Political Factors 6 5.2 Economic Factors 7 5.3 Socio-cultural Factors 7 5.4 Technological Factors 8 5.5 Environmental Factors 8 5
Words: 3194 - Pages: 13
Constraints or limitations Finance Human resources Materials Power Machinery Tools: SWOT Analysis. The most renowned tool for audit and analysis of overall strategic position of the business and its environment. It key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capacities. Strategy . The plan of action designed to achieved a specific goal. Then gaining or being prepared to gain a position
Words: 1193 - Pages: 5
than the departments. Lack of technological know-how and service quality of external providers seem to outrank cost-related factors as reasons for outsourcing. The study also raises several issues in relation to a lack of segregation of duties in the process of selecting and monitoring outsourced arrangements. Implications for policy setting and avenues for future research avenues are discussed. INTODUCTION In today’s business environment, outsourcing processes to a third party has become relatively
Words: 8669 - Pages: 35
SWOT analysis could be broadly classified in to two. They are Internal and external analysis. Internal analysis refers to the analysis of strength and weakness of the concern and external analysis refers to the opportunities and threats that have an effect on the concern. The internal and external factors of Rotana could be seen in brief as follows. Strength: Rotana is following innovative culture that produces unique products and services according to its customer’s needs. The strong management
Words: 517 - Pages: 3
therefore less competitive in the international market - agricultural production and its social consequencs: agricultural production stagnated rural wages declined –migration to the cities migrants resided in urban slums increase in the size of the informal sector Exhaustion of the first stage - limited dynamism 1st stage: production stage : substitution industrialization light industries- the easy phase required little technologies most financed by domestic business 2nd stage: deepening of
Words: 1431 - Pages: 6
Dominican Republic because of its variable nature, given there is too many factors that the country can’t control making it vulnerable and in need to diversify its economy while making this important sector resilient.
Words: 593 - Pages: 3
responsiveness’. * Explain the role of global marketing in the firm from a holistic perspective. * Describe & understand the concept of the value chain. * Identify & discuss different ways of internationalizing the value chain. International expansion: - provides new & potentially more profitable markets; - helps to increase the firm’s competiveness; - facilitates access to new product ideas, manufacturing innovations & the latest technology. !!Solberg: In order to expand
Words: 1411 - Pages: 6
Microeconomics has a role in society as well as in the economy of a region. This field of study allows economists to determine not only the patterns of consumers, businesses, and other organizations that are spending money but also the factors that are affecting spending habits and production decisions. Microeconomics involves studying the concepts and ideas that establish supply and demand in a particular market and the way that consumers and businesses alike prioritize their spending. Essentially
Words: 2555 - Pages: 11
