Saimaa University of Applied Sciences Faculty of Business Administration, Lappeenranta Degree Programme International Business Shahzaib Malik How to Build and Manage Strong Customer Relationships (CRM) with the Help of Social Media Thesis 2014 1 Abstract Shahzaib Malik How to build and manage strong customer relationships (CRM) with the help of Social Media, 49 pages, 3 appendices Saimaa University of Applied Sciences Faculty of Business Administration, Lappeenranta Degree
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9-509-049 REV: JANUARY 24, 2011 THOMAS STEENBURGH JILL AVERY NASEEM DAHOD HubSpot: Inbound Marketing and Web 2.0 None of [the old rules of marketing] are true anymore. The Web has transformed the rules, and you must transform your marketing to make the most of the Web-enabled marketplace of ideas. — David Meerman Scott, author of The New Rules of Marketing and PR Business was good at HubSpot. Founders Brian Halligan and Dharmesh Shah were thrilled with the progress their young company
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third largest smartphone distributor. The report begins with an introduction Xiaomi and briefly highlights the company’s background and history. Highlights of the firm’s external environment are provided using the PEST framework, followed by an analysis of the competitive environment using the Porter’s Five Forces framework, leading to a discussion on the organisation’s strengths, weaknesses, opportunities and threats in light of its operating environment. The report then proposes 3 viable market
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TIJUANA FLATS 1 Tijuana Flats was founded by a young man, Brandon Wheeler, who had recently graduated from UCF. It was built on core values that not all restaurants are able to possess. The foundation of Tijuana Flats comes from the values of respect, quality, opportunity, integrity, fun, and finally community. Each of these core values have helped to transform Tijuana Flats, the small restaurant that was founded in Winter Park, into the successful business that it is today. The first principal
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English Wine Week Direct and Digital Marketing Plan Team Sunflowers - Team code 2114-03. Team code 2114-03. Executive Summary For English Wine Producers we propose the following objectives to get the most out of their English Wine Week: • • • • Increase the number of visitors attending the vineyards during the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through
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Table of contents 2 1. Case study of Anur 3 2. Choosing the most suitable country for Anur to expand in 4 3. In depth market analysis 8 4. Company, sales and marketing goals 13 5. How does Anur have to enter the foreign market? 14 6. Account Plan 19 7. Choosing the most suitable fair for Anur to exhibit on 23 8. Trade Fair Concept 29 9. Return on investment 46 List of resources 47 Annexes 49 Interview with a person in the Muslim community 50 Observations Anuga Food Tec, Cologne
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1% of its revenue, as of 2011. Considering this small advertising expenditure, it is impressive that the company has fared so well. Chipotle’s customer loyalty can be seen in its increasing demand and through multiple Chipotle fan pages such as a Facebook fan page called The Church of Chipotle. Chipotle’s customers tend to be young, approximately ages 18-34, with at least a Bachelor’s degree. These young consumers, who are often in a hurry or choose not to cook at home, look for high quality, yet
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ANALYSIS INTRODUCTION SITUATION ANALYSIS COMPANY DESCRIPTION Lotte Co. was originally established in June 1948 in Japan with the aim to provide an internationalization and diversification products and services to customers (Lotte Co. Ltd. 2012). In 1967, Lotte Co. Ltd. expanded their market to Korea, established Lotte Group to offer a modernized food industry and a high-standard lifestyle to their customers (Lotte Group 2012). Nowadays, Lotte has grown into a global company with offices
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Internet Use among Central Luzon State University Students Thelma T.Dancel Carlota Villaroman Angelie D. Maningas Nico F.Ace Salas BSBA1-1 First Semester Academic Year 2009 - 2010 One of the technologies dominating the computer industry today is Internet technology. The Internet, also called the Information Superhighway, is a global system of interconnected computer networks that use the standardized Internet Protocol
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PROJECT SUMMARY This section contains an overview of the whole project. It contains the name of the firm, its location and size, the descriptive definition of the business, its operation and product lines. It also includes the major assumptions used and summary findings and conclusion on market, technical, financial, socio- economic, and management feasibility of the project. A. NAME OF THE BUSINESS: “PIZZAZZY” The name was formed due to its root word “pizzazz” meaning appealing and captivating
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