supported through the notions that: the Internet creating a global network society versus the digital divide, through the customization of information and through a shared sense of community, and elimination of diversity. Global Network Society vs. Digital Divide The Internet has given society the ability to connect with people over substantial geographical boundaries. However, the areas that are deprived of Internet accessibility are, and will continue to fall behind with respect to
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Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
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Business P lan P roposal – F ebruary 6 th, 2 015 Group 5 Achard, David; Chams, Karim; Fiaux, Remy Kocarslan, Yasemin; Polano, Nils Schaufelberger, Tatjana; Tayza, Htet 1 Table of Contents EXECUTIVE SUMMARY .......................................................................................................................
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PepsiCo - 2009 Case Notes Prepared by: Dr. Mernoush Banton Case Author: John & Sherry Ross A. Case Abstract Pepsi (www.pepsico.com) is a comprehensive strategic management case that includes the company’s calendar December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company.
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What’s on Your Facebook? Comparing Facebook Disclosure and Privacy in Adolescents and Adults “ Abstract: People of all ages are increasingly exposed to online environments that encourage them to share and connect with others. However, there is a perception that adolescents are particularly susceptible to these cues and share more online than do other age groups. With a group of 288 adolescents and 285 adults, we explored differences and similarities in use of Facebook for information
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Hausarbeit zur Präsentation Medienfinanzierung iTunes Name: Alannah Katharin Benfer Matrikelnummer: Vorlesung: Medienfinanzierung Dozent: Prof. Dr. Jens Müller Inhaltsverzeichnis 1. Inhalt 3 2. Apple Inc. 3 3. Erlösquelle iTunes Store3 4. Relevanter Markt5 5. Branchenstrukturanalyse6 5.1 Markteintritt neuer Wettbewerber6 5.2 Verhandlungsstärke der Abnehmer6 5.3 Bedrohung durch Substitute7 5.4 Verhandlungsstärke der Lieferanten7 5.5 Wettbewerb innerhalb der Branche7 6. SWOT
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Market Research Proposal ‐ PepsiCo Is PepsiCo Healthy? Team 5: Ilaria Caputo Aneesha Duga Marga Galmes Daria Ilgen Jean‐Loup Senski EXECUTIVE SUMMARY The proposed research aims to measure the PepsiCo brand’s consumer perception as “healthy” within the North American market and to analyze the results in order to gather data to generate recommendations on the strategic marketing of the company. The research will survey a sample of 1,000 people in the US different by age
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A Look at Wireless Networking Abstract Over the last several years technology has continued to evolve and grow exponentially. The need for wired and wireless networks has become vital in both individuals lives and in the work environment. There are several factors to consider when discussing wired and wireless technologies such as hardware requirements and security measures needed to ensure a secure network. Wireless network trends are now offering new technology such as cloud computing and
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4.1 In consumer markets, five major segments have been identified as the major segments. These are Geographic, demographic, geo-demographic, psychographic and behaviour based. Car manufacturers markets are unique markets. Different car manufacturers appeal to different class and segments of the markets. Hence for the purpose of this study I will be choosing the Demographic segments and Psychology segments as the two most profitable segments. DEMOGRAPHIC SEGMENTS: This can be described as a form of
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Competitive Strategy Best Buy Best Buy Group D9 THEME: How Best Buy has maintained and enhanced its Competitive Advantage over the years by constantly seeking a favorable competitive position in the Consumer Electronics retailing industry 1 Table of Contents Contents Objective of the report Executive Summary Part I – Early beginnings & Hyper-growth Part II – Initiating Change at Best Buy -- Recognizing the need for change -- First attempt at change (formulating the Standard Operating
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