Journal of Marketing Communications Vol. 15, Nos. 2 – 3, April– July 2009, 139–155 Building strong brands in a modern marketing communications environment Kevin Lane Keller* E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College, 100 Tuck Hall, Hanover, NH 03755, USA To help marketers to build and manage their brands in a dramatically changing marketing communications environment, the customer-based brand equity model that emphasizes the importance of understanding consumer
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Communicative Language Teaching The aim of this unit • To make you think about communicative approach to teaching languages • To analyse the concept of communicative competence • To reflect upon the communicative teaching techniques What do you have to do in this unit? • Warming up discussions • Input reading • Self-assessment questions (SAQS) • Exploratory tasks • Integrated task Warming up discussion 0 Warm up the concept of a “communicative situation” (situation, in which
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Distribution channel strategy design: Application and implementation in healthcare ANDERS RAVN Master of Science Thesis Stockholm, Sweden 2011 Distribution channel strategy design: Application and implementation in healthcare Anders Ravn Master of Science Thesis INDEK 2012:85 KTH Industrial Engineering and Management Industrial Management SE-100 44 STOCKHOLM Master of Science Thesis INDEK 2012:85 Distribution channel strategy design: Application and implementation
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objectives are key pieces of the project design, as they establish the framework for identifying expected results, activities and performance indicators. CBA projects should have a clear and achievable goal for increasing adaptive capacity of target groups to climate change. Project objectives should reflect an integrated approach to adaptation, addressing the priority adaptation issues identified in the previous step. Ideally, they will include objectives at multiple levels, incorporating
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E-Governance MIS- PROJECT 1/26/2013 Batch B Group 4 Vinay Chandran Jijith Balakrishnan Karanveer Kang Jagannath Mohan Anoop Q 1. E-Government history? The origin of e-Government dates back to 1993, in the United States, the government of which promoted the ‘National Information Infrastructure Initiative’, in order to promote a fabric of communication networks, computers, databases and consumer electronics that placed an enormous quantity of information at the disposal of users, as well
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The author of this work is currently employed as a community psychiatric nurse whose remit is to work with those clients with serious and enduring mental illness, the majority of whom have a medical diagnosis of schizophrenia and related psychosis. Over the past 10 years there's been a growing movement towards diverse treatments for schizophrenia other than the acknowledged role of medication as a treatment modality (Birchwood and Tarrier 1993). Developments in psychological theory have led to
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This is the author’s version of a work that was submitted/accepted for publication in the following source: Lee, Sujin, Jung, Eun, Sawang, Sukanlaya, & Sung, Jessica (2013) Construal level and ingroup bias. In Toombs, L. (Ed.) 73rd Annual Meeting of the Academy of Management : Capitalism in Question, 9-13 August 2013, Lake Buena Vista (Orlando), Florida. This file was downloaded from: http://eprints.qut.edu.au/63905/ c Copyright 2013 [please consult the author] Notice: Changes introduced as
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Analysis of Cross-sectoral Networks in Local Sustainable Development Projects in Japan Noriko Sakamoto Submitted in fulfilment of the requirements of the International Masters in Environmental Sciences, Lund University, Sweden November 2005 Submitted by: Noriko Sakamoto 4-41-4-805 Arakawa, Arakawa-ku, Tokyo, Japan, 116-0002 Phone: 81-3-3893-5171 Email: noriko.sakamoto.755@student.lu.se Supervisor: Dr. Tomas Kåberger TallOil Phone: 0853524723 Email: tomas.kaberger@talloil.se Mr. Kes McCormick
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Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access
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Modelling for Change: An Information Systems Perspective on Change Management Models Robert D. Macredie, Carl Sandom and Ray J. Paul Department of Information Systems and Computing, Brunel University, Uxbridge, Middlesex, UB8 3PH Tel: +44 1895 203374; Fax: +44 1895 203391 E-mail: Ray.Paul@brunel.ac.uk; Robert.Macredie@brunel.ac.uk Abstract This paper will focus on the topic of organisational change and its management from an information systems perspective. The paper will examine the issues
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