plummeted in 2008-09 and this has affected Pulsar, a flagship brand of Bajaj Auto Limited. The market share of Pulsar in the premium segment of motorcycle has declined by around 8% in the last two years. Therefore, in this project work our aim to develop strategy for improving sales of Bajaj Pulsar. Research Methodology: To understand the consumers’ expectation and satisfaction from the purchases of motorcycle, we have done qualitative research to identify the underlying motives for the purchase of Motorcycle
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Reaching out to Rural India: A Study of Consumer Durable Anirudh Sharma A Management Project Report On Reaching out to Rural India: A Study on Consumer Durable PREPARED FOR Prof. Dhananjay Singh MARKETING INSTITUTE OF MANAGEMENT TECHNOLOGY HYDERABAD BY ANIRUDH SHARMA STUDENT INSTITUTE OF MANAGEMENT TECHNOLOGY 15st Oct. 2015 1 ACKNOWLEDGEMENT I would like to thank my faculty guide Prof. Dhananjay Singh for their guidance and constant supervision as well as
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Consumer Behavior on Southwest Airline’s Market Strategies Southwest Airlines provides flight transportation to leisure travel and business travel clients. While they specifically cater to each of these areas of segmentation, Southwest Airlines organizationally competes on a low cost strategy. The company’s approach to the market is to provide a low cost option to both consumer segments, while providing top-notch service and convenience. Southwest’s strategy targets business class travelers, making corporate
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things for what they mean, souvenirs ) or experiential ( obtaining value form the transaction experience itself). 3. International marketing is about the application of marketing skills and techniques with variations, because of the environmental differences which will be encountered. The variation likely to occur because of human managerial abilities or the influence of the broader political, social, economic and technological, competitive environments. 4. Exporting a consignment of goods to
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RESEARCH PROPOSAL IS IT PRICE A KEY FACTOR THAT DETERMINED BY CUSTOMERS IN BUYING CAR? A CASE STUDY: KOTA BHARU, KELANTAN. PREPARED BY: NOR HAZIRAH JAYA MARA (2009870852) PREPARED TO: ASSOCIATE PROF DR. HJ NIK MUHAMMAD NAZIMAN ABD. RAHMAN IS IT PRICE A KEY FACTOR THAT DETERMINED BY CUSTOMERS IN BUYING CAR? A CASE STUDY: KOTA BHARU, KELANTAN. Nor Hazirah Jaya Mara Faculty of Business Management, Universiti Teknologi MARA Kelantan 1.0 THE INTRODUCTION OF THE STUDY 1.1Background
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MCM -116 : Marketing Management Session – 4 MARKETING QUOTE “The problem is that once a consumer has bought someone else’s story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he was wrong. And people hate admitting that they’re wrong.” …Seth Godin: on consumer behaviour in marketing TOPICS • Human Motivation • Consumer Buying Behaviour • Consumer Buying Roles • Consumer Buying Process • Types of Buying Behaviour MOTIVES A need becomes a motive when
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Resources Analysis (Strategic Capability) 9 Evaluation of the Strategy 10 Future Strategic Options 11 Internal development 11 External Development 12 Evaluation of the Strategic Options 13 Corporate Social Responsibility 14 Corporate Social Responsibility Stances 15 Conclusion 16 Introduction According to General Robert E. Wood “Business is like a war in one respect, if its ground strategy is correct, any number of tactical errors can be made and yet the
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and why specific factors affect the consumer decision whether or not to bank on the internet, in the Australian context. A theoretical framework is provided that conceptualizes and links consumer-oriented issues influencing adoption of internet banking. The paper also provides a set of recommendations for Australian banks. Specifically, the findings suggest that convenience is the main motivator for consumers to bank on the internet, while there is a range of other influential factors that may be modulated
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Word-of-Mouth: Influences on the Choice of Recommendation Sources by K Schoefer 1998 A dissertation presented in part consideration for the degree of M.A. in Corporate Strategy and Governance. Contents Chapter 1 Introduction 1 Chapter 2 Literature Review 3 1. Consumer Decision-Making 3 1. The Decision-Making Process 4 1. Problem Recognition 5 2. Information
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Module Title – Principles of Marketing Module Code - 4BUS1010 Academic Year - 2012/13 Semester - A Module Leader – Caroline Wilson Contents: 1. Contact details for the module leader (and teaching team) Name | Room | Phone extension | E mail address | Drop in & feedback sessions | Caroline Wilson | M230 | | c.wilson4@herts.ac.uk | Mon 10-11 am & Tues 11am -12pm | Hamad Khan | M218 | 2791 | m.khan42@herts.ac.uk | tba | Grace He | M218 | 2791 | p.he1@herts.ac.uk
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